CAT | ESP | ENG
EDUCATIONAL
Diploma direcció restauracio

Duration

Term: October 2016 to June 2017
Delivery of the final Master: Untill September 2017
Hours:Monday, Tuesday and Wednesday, from 17.00 to 20.00 h
Language:
Spanish

60 European Credits

Program

Management of Catering Businesses:

Marketing applied to Catering

  • E-Marketing Strategies
  • Revenue Management
  • Brand Management
  • Sales Management


HR Management

  • Excellence in Human Resources: human resources management and service orientation.
  • Ethics and leadership
  • Management of change and organizational behaviour
  • Development of personal and professional skills
  • Diversity Management


Economic and Financial Management

  • Financial management of the revenue and cost centres
  • Budgeting and management control.
  • Fundamentals of the financial analysis
  • Restaurant investment-review and asset management


Strategic Management

  • Design and implementation of strategies for catering companies
  • Development of business models adapted to the current reality of the sector
  • Initiative and entrepreneurial spirit
  • Corporate social responsibility


Food service:

  • Instruction of catering operations
  • Catering and groups
  • New ways for the catering business


Customer experience:

  • Experiential marketing
  • Analysis of customer needs and satisfaction
  • Event management


Final Project