CAT | ESP | ENG
EDUCATIONAL

Programme

60 European Credits

MASTER'S CORE SUBJECTS (21 ECTS):

Marketing Management (6 ECTS)

  • Marketing Strategies
  • Brand management
  • Revenue management
  • Sales Management: e-marketing and new trends

Managing people and organizations (3 ECTS)

  • Excellence in human resources: human capital management and service orientation
  • Ethics and Leadership
  • Change management and organizational behavior
  • Development of personal and professional skills

Financial Management (6 ECTS)

  • Financial management of the revenue and cost centers
  • Budget and management control
  • Fundamentals of Financial Analysis
  • Valuation of hotel investment and asset management

Strategic Management (6 ECTS)

  • Design and implementation of strategies in hotel
  • Development of business models adapted to the situation current hotel
  • Initiative and entrepreneurial spirit
  • Corporate Social Responsibility


SPECIALIST SUBJECTS (18 ECTS):

Product Management (6 ECTS)

  • Management experience
  • Events management

Tourist accommodations management (12 ECTS)

  • Rooms division operations management
  • Cruises, an hotel product
  • Design and architecture of hotels


Practicum or market research (6 ECTS)


MASTER FINAL PROJECT (15 ECTS):

This course aims to enable students to analyze the characteristics and problems of the current hotel industry, through research methods and techniques appropriate in each case. It aims to initiate the student in research methodology so that you can successfully plan and develop research in some specific aspect of the field of hotel and / or application development and transfer projects in real companies in the sector.

Last modification: 18/10/2016