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EDUCATIONAL
Intenational

Subject

Events Industry: Realities, Challenges and Trends

Events Planning and Organization

Events Marketing & Communication

Strategic & Legal Issues

EVENTS INDUSTRY: REALITIES, CHALLENGES AND TRENDS

Objectives:

  • Investigate the complexity and nature of the events industry.
  • Differentiate events typology and be able to determine the resources that will be needed for different types of events.

Content:

  • Current realities and trends;
  • Events typology and particularities;
  • Events related industries and their development: catering, lodging, audiovisuals, transportation, etc.

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EVENTS PLANNING AND ORGANIZATION

Objectives:

  • Provide the necessary techniques to develop, manage and organize different types of events.
  • Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events.

Content:

  • Event organizers: actors;
  • Management of Events Operations: an integrated approach;
  • Project management;
  • Events & Design process;
  • Human Resources Management: structure, role of volunteering ….
  • Managing Outsourcing;

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EVENTS MARKETING & COMMUNICATION

Objectives:

  • Structure and develop the communication & marketing plan related to the event.
  • Identify the role of technologies (social media, etc.) and its potential in the development of successful events.
  • Understand the dynamics and importance of sponsorship.

Content:

  • Events as a communication strategy for business;
  • Public Relations & Protocol;
  • Sponsorship;
  • Events and social media;
  • Media Management;

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STRATEGIC & LEGAL ISSUES

Objectives:

  • Understand the basics of fundraising strategies and develop successful campaigns.
  • Be aware of the legal issues related to the organization of different types of events.

Content:

  • Fundraising Strategies;
  • Doing business in multicultural environments;
  • Legal issues in events management;

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