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EDUCATIONAL
Grupo CETT

Program (60 ECTS)

DURATION

Timeframe: October 2017 to June 2018.
Latest moment of termination of studies:September 2018.

Classes take place: Monday, Tuesday and Wednesday from 18.00 to 21.00h (*Provisional Schedule)

Language: English

60 European Credits (European Credit Transfer System)

MASTER'S CORE SUBJECT (21 ECTS):

Marketing management (6 ECTS):

  • Business Plan. Structure and contents of a marketing plan
  • Development and implementation stages of a marketing plan
  • Communication plan: Offline and Online communication techniques
  • Revenue Management: Tools and indicators

Human Resources & Organisational Management (3 ECTS):

  • Excellence in human resources: the management of human capital and service orientation
  • Ethics and leadership
  • The management of change and organizational behaviour
  • Development of personal and professional skills

Economic and financial management (6 ECTS):

  • Financial accounting: Foundations
  • Economic and financial analysis: Tools
  • Financial Balance Principles
  • Profitability and self- financing
  • Economic and financial analysis: Practical approach
  • Operational and financial budget
  • Receipt and Credit Management

Strategic Management (6 ECTS):

  • Design and implementation of strategies for hoteliers
  • Development of business models adapted to the current industry trends
  •  Analysis if investment projects
  • Entrepreneurship
  • Strategic Planning

SPECIALISATION SUBJECTS (24 ECTS):

Operational Management in the hotel industry (6 ECTS)

  • Design, organization and planning of the sales and marketing división in a hotel establishment
  • Design, organization and planning of the of the Food & Beverage department in a hotel establishment
  • Design, organization and planning of the Front & Office and Housekeeping department

Event Management in the hotel industry (6 ECTS)

  • Barcelona as an events destination
  • MICE sector at present
  • The relationship between MICE sector and hotels
  • Events Organization 

Customer Experience Management (3 ECTS)

  • Quality Management and Control in the hotel and restaurant industry
  • Guest experience as differential value
  • Customer Service Management: clientele analysis and needs meeting

Cruisers as hotel product (3 ECTS)

  • Background & origins of cruisers
  • Marketing strategies applied to the sector
  • Operations management on a cruiser
  • Cruiser design and architecture
  • Customer Experience Management on a cruiser

Hotel Design & Architecture (3 ECTS)

  • Hotels design, hotel areas and design criteria
  • Spaces and equipment according to hotel typologies
  • Development oif a new hotel product
  • Interior design/ Luxury Management

Practicum (Internship on Master´s Level) Or Market Research (6ECTS)

Final Master’s dissertation (15 ECTS)

This subjects aims to enable students to analyze the characteristics and problems of the current hospitality industry, through research methods and techniques appropriate in each case. It seeks to initiate students in research methodology so that they can successfully plan and develop research in a particular aspect of the field of hotel and / or develop application and transfer projects in real companies in the sector.

*New program updated in process of verification by AQU (Agency for the Quality Assurance of the University in Catalonia) of the Generalitat of Catalonia for the academic year 2013/2014.

Last modification: 21/11/2016