|Type of Course||Winter|
|Areas of Study||Tourism, Hospitality , Sports & Management|
What is the secret of competitive enterprise in the XXI century?
The marketing paradigm is constantly changing towards the personalization of the service or a product which turn into a unique experience for a customer. The course overviews the general characteristics of the Customer Experience Management, analyses the real cases of the most successful companies and explores the practical possibilities of experience development as well as its management for the better market positioning and sales boosting.
|Start||9 January 2017|
|End||20 January 2017|
|Deadline for application||30 November 2016|
Accreditation of languages: Level of English (Intermediate)
|What's Included||Tuition Fee
Accommodation: Full room and board, double occupancy
|Hours of instruction||55 (40 - classes; 15 - professional visits)|
|Other sessions available||Winter 2018|
|Remarks||Courses are subject to change|