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OFERTA ACADÉMICA

Subject

Events Industry: Realities, Challenges and Trends

Events Planning and Organization

Events Marketing & Communication

Strategic & Legal Issues

EVENTS INDUSTRY: REALITIES, CHALLENGES AND TRENDS

Objectives:

  • Understand the complexity and nature of the events industry
  • Differentiate events typology and be able to determine the resources that will be needed for different types of events

Content:

  • Current realities and trends
  • Events typology and particularities
  • Events related industries and their development: catering, lodging, audiovisuals, transportation, etc.

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EVENTS PLANNING AND ORGANIZATION

Objectives:

  • To provide the necessary techniques to develop, manage and organize different types of events
  • Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events

Content:

  • Event organizers: actors
  • Management of Events Operations: an integrated approach
  • Project management
  • Events & Design process
  • Human Resources Management: structure, role of volunteering ….
  • Managing Outsourcing

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EVENTS MARKETING & COMMUNICATION

Objectives:

  • Structure and develop the communication & marketing plan related to the event
  • Identify the role of technologies (social media, etc.) and its potential in the development of successful events
  • Understand the dynamics and importance of sponsorship

Content:

  • Events as a communication strategy for business
  • Public Relations & Protocol
  • Sponsorship
  • Events and social media
  • Media Management

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STRATEGIC & LEGAL ISSUES

Objectives:

  • Understand the basics of fundraising strategies and develop successful campaigns
  • Be aware of the legal issues related to the organization of different types of events

Content:

  • Undraising Strategies
  • Doing business in multicultural environments
  • Legal issues in events management

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