CAT | ESP | ENG
OFERTA ACADÉMICA
Intenational
Type of Course

Summer

Areas of Study

Marketing

Year 2014
Overview

Marketing is dynamic, pervasive and exciting. It focuses on understanding consumers, advocating for them, and developing loyal relationships with them. It steers innovation, strategy, revenue generation, and profitability and, ultimately, drives economic development and corporate performance. This course will review the function of marketing in the organization and in society. Topics include market analysis and consumer behavior, product planning, pricing, promotion, distribution and international marketing.

The course includes professional visits to the Barcelona companies (beer brewery, 5* hotel, shops etc) and field trips.

The classes and visits are scheduled in a way that allows international student to organize short trips outside Barcelona during weekends.

Start Sunday, 18th of May, 2014 (arrival)
End Sunday, 8th of June, 2014 (departure)
Deadline for application 15th of March 2014
Eligibility

Undergraduates

Minimum GPA (Students must have a minimum grade point average of 2.75)

Minimum Admissions Prerequisites: There is no language prerequisite for this program.

Credits
Language English
Hours of instruction 60h. including professional activities and company visits
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