Mediterranean Culinary Arts: Building Business Competitiveness

Type of Course	Winter
Areas of Study	Gastronomy & Management
Year	2012
Overview	Topics included: Food products as a tool for the positioning, branding and identification of a destination. Coexistence of different business models within an industry: the case of a Catalan wine region. Marketing & Sales strategies: the potential of gastronomic resources
Start	9 January 2012
End	20 January 2012
Deadline for application	30 November 2011
Eligibility	Undergraduate Student Accreditation of languages: Level of English (Intermediate)
What's Included	Tuition Fee Accommodation: Full room and board, double occupancy
Credits	3 ECTS
Language	English
Hours of instruction	75
Other sessions available	Winter 2013
Remarks	Courses are subject to change