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OFERTA ACADÉMICA

MBA in International Hospitality Management (Inicio Octubre 2017)

Programa:

1º Competitive management Immersion module

Módulo de Fundamentos del management y conocimiento del entorno de la industria hotelera y el sistema turístico:

  • Industry Hotel market and competitive environment
  • Marketing management for hospitaly business
  • Services Operations Management and developing new ways of managing the hotel business
  • Financial Accounting
  • Business Information Systems

2º Strategic Management and business tools module

Módulo sobre las Claves actuales para la creación de valor y planteamiento estratégico en el negocio hotelero:

  • Strategic Initiatives, operational strategies, and tactics  in hospitality industry
  • Business and international strategy
  • Advanced marketing and communication strategies in Hospitality Industry
  • Financial keys for the development of hotel business and implementation of corporate strategies
  • Smart management and business intelligent

3º Sustainable Business development and engaging staff module

Módulo sobre los Instrumentos para abordar la transformación empresarial y construcción de los pilares del liderazgo necesario para la implantación de las estrategias corporativas:

  • Underlying processes and control indicators for the implementation of the business strategy
  • Corporate governance
  • Risk management in the hotel business
  • Hotel business development and corporate social responsibility
  • Executive personality and leadership 
Última modificación 08/03/2016