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OFERTA ACADÈMICA
Grup CETT

Program (60 ECTS)

DURATION

Term: October 2016 to June 2017.
Delivery of the final Master: Untill September 2017.
Hours: Monday, Tuesday and Wednesday from 18.00 to 21.00h
Language: English

60 European Credits

MASTER'S CORE SUBJECT (20 ECTS):

Marketing management (5 ECTS):

  • Marketing Strategies
  • Brand management
  • Revenue management
  • Sales management: e-marketing and new trends

Management of people and organizations (5 ECTS):

  • Excellence in human resources: the management of human capital and service orientation
  • Ethics and leadership
  • The management of change and organizational behaviour
  • Development of personal and professional skills

Economic and financial management (5 ECTS):

  • Financial management of the revenue and cost centres
  • Budget and management control
  • Fundamentals of the financial analysis
  • Assessment of hotel investment and asset management

Strategic Management (5 ECTS):

  • Design and implementation of strategies for hoteliers
  • Development of business models adapted to the current hotel initiative and entrepreneurial spirit
  • Corporate social responsibility

SPECIALISATION SUBJECTS (24 ECTS):

Hospitality Management (12 ECTS)

  • New trends in hotel
  • Create services and hotel products
  • Design and architecture of hotels
  • Excellence in Operations: key areas in hotels
  • Event management in hotels

Management experience (6 ECTS)

  • The company focused on customer satisfaction
  • The customer experience as a differential value
  • Continuous improvement system
  • Management of luxury

Practicum or market research (6 ECTS)

MASTER'S FINAL PROJECT (15 ECTS):

This subjects aims to enable students to analyze the characteristics and problems of the current hospitality industry, through research methods and techniques appropriate in each case. It seeks to initiate students in research methodology so that they can successfully plan and develop research in a particular aspect of the field of hotel and / or develop application and transfer projects in real companies in the sector.

Darrera modificació 21/11/2016