Communication at Sales Level

Objectives:

• Contextualizing the strategic plan of a company / a destination.
• Acquiring different communication techniques in the tourism sector.
• Practicing some communication techniques in the course by realizing a communication plan.

Content:

• Introduction to the tourism sector and to its communication systems and processes, to the marketing plan and to the communication strategies.
• Communication plan: The context, identity versus image of a brand, presentation of the case and communication techniques. 
• The role of communication channels influencing customer loyalty.