E-commerce: How to trace your clients on the web!?

Objectives:

• Presenting the internet as a distinctive marketing tool to commercialize hotel establishments so as to maximize performance and profits of the hotels.
• Acquiring the key functions to optimize results.

Content:

• Internet as a tool for work.
• Occupation, channels and segments.
• Budgets (forecast, pick up and revpar).
• Short- and long-term sales strategy concerning objectives, competitors, history and events.
• Key for success: availability + adequate price + product.
• Empowerment of booking processes to online booking centers and operators.
• Emerging trends in the markets.
• Dynamic packages, offers and differentiation of the products online.