General Objectives of the Program:

The program has the intention to successfully lead the participants through the different commercialization paths that are required by the actual market situation. The instruments and methods to analyze and develop strategies stand in the centre of the lectures so as to provide the necessary tools to react to the need of every market adequately.

 

 

Methodology:

The course is based on theoretical classes. The content will later on be applied in a practical part that deals with the development, analysis, and debate of the corresponding cases.