Striving for Optimal Revenues: Revenue Management

Objectives:

• Introducing the participants to the bases and essentials of the RM techniques and training them in the development of reasoning on key functions (managing demand, price determination, and decision making related to marketing and sales).

Content:

• Definition, background and conditions of the system.
• Components and objectives of the management according to the revenue management system.
• Tools and indicators which are used in the field of revenue management to manage the capacities, to allocate discounts, and to control the length of stays as key factors which allow us to manage our perishable services while achieving maximum results.
• Demand control.
• Uncertainty of arrivals.
• Price setting.
• Revenues for groups.
• How to structure revenue management.
• How to facilitate revenue management within the organization.