|Type of Course||Summer|
Areas of Study
Tourism is regarded as one of the key industries for a vast majority of countries. Its role in the economy forces governments, and especially businesses, operating in tourism-related fields to continuously rethink their strategies in order to enhance their profitability. In this context, and in order for businesses to maintain their competitiveness, marketing and sales programs are increasingly gaining in importance. Therefore, subject areas such as Revenue Management, Communication, Marketing and Sales Management have been further advanced and now represent crucial operation units for enterprises in the tourism business.
The program intends to successfully lead the participants through the different commercialization paths that are required by the current market situation. The instruments and methods used to analyze and develop strategies stand are the focus of the lectures, providing the necessary tools to adequately respond to the need of every market.
|Start||Monday 30 June 2014 (with lodging: arrival on Sunday 29 June 2014)|
Thursday 17 July 2014 / 24 July 2014 (4 week option) (with lodging: departure either on Friday 18 July or Friday 25 July)
|Deadline for application||31 May 2014
(10% Early Bird Discount for applications received before 15 May 2014)
Undergraduate and graduate students, young professionals.
|Credits||4 ECTS/10 ECTS (4 week option)|
|Hours of instruction||100 / 125 (4 week option), including lectures, group work, study, professional activities, etc.|
|Other sessions available||Winter School 2015 / Summer School 2015|
|Related Courses||Hotel Management Program – Semester Program|
|Remarks||Courses may be subject to change.|