Marketing of services, successful sales management

Tourism is regarded as one of the key industries for a vast majority of countries. Its role in the economy forces governments, and especially businesses, operating in tourism-related fields to continuously rethink their strategies in order to enhance their profitability. In this context, and in order for businesses to maintain their competitiveness, marketing and sales programs are increasingly gaining in importance. Therefore, subject areas such as Revenue Management, Communication, Marketing and Sales Management have been further advanced and now represent crucial operation units for enterprises in the tourism business.

The program intends to successfully lead the participants through the different commercialization paths that are required by the current market situation. The instruments and methods used to analyze and develop strategies stand are the focus of the lectures, providing the necessary tools to adequately respond to the need of every market.