Type of Course Summer

Areas of Study

Year 2016

Tourism is regarded as one of the key industries for a vast majority of countries. Its role in the economy forces governments, and especially businesses, operating in tourism-related fields to continuously rethink their strategies in order to enhance their profitability. In this context, and in order for businesses to maintain their competitiveness, marketing and sales programs are increasingly gaining in importance. Therefore, subject areas such as Revenue Management, Communication, Marketing and Sales Management have been further advanced and now represent crucial operation units for enterprises in the tourism business.

The program intends to successfully lead the participants through the different commercialization paths that are required by the current market situation. The instruments and methods used to analyze and develop strategies stand are the focus of the lectures, providing the necessary tools to adequately respond to the need of every market.


Monday 04 July 2016 (with lodging: arrival on Sunday 03 July 2016)


Thursday 21 July 2016 / 28 July 2016 (4 week option) (with lodging: departure either on Friday 22 July or Friday 29 July)
Deadline for application 31 May 2016
(10% Early Bird Discount for applications received before 15 May 2016)


Undergraduate and graduate students, young professionals.
Accreditation of languages: level of English: Intermediate

Credits 4 ECTS/10 ECTS (4 week option)
Language English
Hours of instruction 100 / 250 (4 week option), including lectures, group work, study, professional activities, etc.
Other sessions available Winter School 2016 / Summer School 2017
Related Courses

Hospitality Track – Semester Program

Remarks Courses may be subject to change.