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OFERTA ACADÈMICA

MBA in International Hospitality Management (Inici octubre 2017)

Programa:

1º Competitive management Immersion module

Mòdul dels Fonaments del management i coneixement de l'entorn de la indústria hotelera i el sistema turístic:

 

  • Industry Hotel market and competitive environment
  • Marketing management for hospitaly business
  • Services Operations Management and developing new ways of managing the hotel business
  • Financial Accounting
  • Business Information Systems

2º Strategic Management and business tools module

Mòdul sobre les Claus actuals per a la creació de valor i plantejament estratègic en el negoci hoteler

 

  • Strategic Initiatives, operational strategies, and tactics  in hospitality industry
  • Business and international strategy
  • Advanced marketing and communication strategies in Hospitality Industry
  • Financial keys for the development of hotel business and implementation of corporate strategies
  • Smart management and business intelligent 

3º Sustainable Business development  and engaging staff module

Mòdul sobre els Instruments per abordar la transformació empresarial i  construcció dels pilars del lideratge necessari per a la implantació de les estratègies corporatives

 

  • Underlying processes and control indicators for the implementation of the business strategy
  • Corporate governance
  • Risk management in the hotel business
  • Hotel business development and corporate social responsibility
  • Executive personality and leadership 

 

Darrera modificació 08/03/2016