The criteria for the 2016 Alimara Awards had been:

The promotional tourism activities carried out in 2015 or at the beginning of 2016: campaigns as well as promotional materials from public and private entities in the tourism, hospitality, gastronomy, or other sectors that generate tourism demand.

Points had been judged:

  • the campaign’s main concept
  • innovation
  • creativity and design
  • the use of ITC
  • the loyalty campaign
  • the social and environmental implications

Shortly, we will inform you about the participation in the Alimara Awards 2017.