CETT Barcelona International Summer Courses 2010

General Objectives of the Program:

• Analyzing the links between the attractions’ potential and the public´s feeling towards continuous development

Methodology:

• The teaching methodology that was developed for the program is based on the establishment of the basic theoretical contents for subsequent implementation through the development, the analysis and the discussion of actual cases of application.
• Combination of classroom sessions with outings to reinforce the student’s integration of the content.

The Subjects:

Global Values versus Local Patterns of Behaviour

Objectives:

• Reflecting how cultural interaction impacts on local or global behavior
• Analyzing globalization and its impact on the attractions’ potential

Content:

• Proper values and behavior of the host society
• Characteristics and influence lines of the sending societies
• Revising the distribution of different migrant communities
• The types of existing infrastructures and their relationship with cultural attractions
• Analysis of the resulting cultural trends

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Changing Consumer Patterns affecting the Use of Time 

Objectives:

• To reflect on evolutionary experiences aiming at maximizing leisure time and how this affects patterns of behavior.

Content:

• Distribution of time: work time, commitment time and leisure time
• The search for experiences in the transformation of patterns concerning the use of free time
• The democratization of experiential events as a basic element in the evolution of behavioral patterns

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Travel and Migration: Increasing and Unstoppable Influences

Objectives:

• Analyzing social as well as cultural flows and patterns of intercultural networks of existing urban areas

Content:

• Travel and migration as a distinctive element of a culture
• The historical path of cultures and its globalization potential
• Projection on the urban network of different cultural trends in a global environment
• Nomads in a new era

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The Functions of Cultural Mediation

Objectives:

• Studying and analyzing the actual functions of the market of cultural mediation, its mediators, and its actors

Content:

• Pros and cons on the ethics of cultural mediation
• Decision makers in the mediation industry
• Cultural mediators as perfect intermediaries of cultural proposals
• Establishment and organization of relationships, the functions of mediators

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Barcelona: Experiences of a Destination in Permanent Evolution

Objectives:

• Analyzing the experiences and trends occurring within the urban context of Barcelona city

Content:

• Barcelona as an example combining new urban and cultural trends in a global background
• Proposals for enhancing the experience during free time
• Final destination of travel and migration
• Transit City
• Urban network in the context of the industry of cultural mediation

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