Timetable:
Morning lectures: 9:00 - 13:30 h. (including half an hour break)
Lunch: 13:30 - 15:00 h.
Afternoon lectures: 15:00 – 17:00 h.
Professional activities: according to the programme; will be confirmed in a later stage
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Monday 13 July 2008 |
Tuesday 14 July 2008 |
Wednesday 15 July 2008 |
Thursday 16 July 2008 |
Friday 17 July 2008 |
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| 9:00 - 11:00 |
Welcome session;
Presentation of Staff and Participants;
Explanation of the facilities;
tour of Alimara Hotel and CETT School Building. |
Hotel Revenue Management |
Strategic Pricing for Hotels |
How to adapt the Sales Professional's competences to the new environment |
The role of Image and Communication in the present economic downturn |
| Break |
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| 11:30-13:30 |
Hotel Revenue Management |
How to optimise sales through electronic channels |
New Business models on the net, the key to success |
Optimisation of hotel web and Market position |
Present-day Hotel Sales (braimstorm session) |
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| 13:30-15:00 |
Lunch time |
Lunch Time |
Lunch Time |
Lunch Time |
Farewell Lunch |
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| 15:00-17:00 |
What's happening with the Market Segmentation? |
Hotel Revenue Management and its applications |
Marketing on line, Travel 2.0 |
New marketing models and Product Differentiation
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