EMEA CHRIE Barcelona 2027
Redefining Tourism and Hospitality Through Experiences — is the working title for EMEA CHRIE Barcelona 2027, welcoming academics, industry leaders, educators and innovators from across Europe, the Middle East and Africa to explore how the visitor economy is being reshaped by the quality, authenticity and emotional power of experiences.
Hosted in Barcelona, one of the world's leading destinations for tourism, hospitality and gastronomy education, the conference places the Experience Economy at the centre of academic and industry dialogue.
The programme explores how destinations, hospitality businesses and gastronomic innovators can create differentiated, sustainable and competitive value through experience-driven strategies — from culture, gastronomy and creative industries to destination reputation, innovation, sustainability and inclusive tourism education.
Through shared expertise and industry-led dialogue, EMEA CHRIE Barcelona 2027 challenges us to rethink how destinations are governed, how hospitality services are designed, and how gastronomy contributes to cultural identity and economic resilience. The conference will take place in Barcelona, Tuesday 2nd to Friday 5th November 2027.
Why attend?
Join us to explore the future of tourism and hospitality in one of Europe's leading destinations.
Gain insights
Discover how experience design is reshaping today's tourism and hospitality industry.
Shape the future
Discuss sustainability, technology and the changing expectations of travellers.
Expand your network
Connect with leading academics and industry professionals from across the EMEA region.
Be inspired
Engage with cutting-edge research inside a living academic-hospitality campus.
Make a difference
Contribute to the advancement of tourism, hospitality and gastronomy education.
Experience Barcelona
Discover a city that combines world-class gastronomy, cultural heritage, innovation and Mediterranean lifestyle, providing the perfect setting for learning, networking and inspiration.
Barcelona is where hospitality, tourism and innovation come together.
As one of Europe's leading tourism destinations and a recognised hub for research, entrepreneurship and culture, the city provides an inspiring setting for meaningful exchange and collaboration. Join academics, researchers and industry professionals from around the world in a destination that seamlessly connects knowledge, business and Mediterranean lifestyle.
Host Institution: About CETT-UB
EMEA CHRIE Barcelona 2027 is proudly hosted by CETT, the School of Tourism, Hospitality and Gastronomy of the University of Barcelona.
For more than 55 years, CETT has been advancing education, research and knowledge transfer, fostering close collaboration between academia and industry to shape the future of tourism, hospitality and gastronomy.
