Cultural and Urban Trends in a Global Environment

In
Modality: Presencial
Lasting: 2 weeks (4 ECTS) (Winter School)
Start date: 08/01/2018
Languages: English

Subjects


Global Values versus Local Patterns of Behavior

Changing Consumer Patterns Affecting the Use of Time

Travel and Migration: Increasing and Unstoppable Influences

The Functions of Cultural Mediation

Barcelona: Experiences of a Destination in Permanent Evolution


GLOBAL VALUES VERSUS LOCAL PATTERNS OF BEHAVIOR

Objectives:

  • Discover how cultural interaction affects local or global behavior.
  • Analyze globalization and its impact on the attractions' potential.

Contents:

  • Proper values and behavior of the guest society.
  • Characteristics and influence lines of the home societies.
  • Revising the distribution of different migrant communities.
  • The types of existing infrastructures and their relationship with cultural attractions.
  • Analysis of the resulting cultural trends.

CHANGING CONSUMER PATTERNS AFFECTING THE USE OF TIME

Objectives:

  • Identify revolutionary experiences aiming at maximizing leisure time and how this affects patterns of behavior.

Contents:

  • Distribution of time: work time, commitment time and leisure time.
  • Search for experiences in patterns transformation concerning the use of free time.
  • How immigrants influence local behavioral patterns.

TRAVEL AND MIGRATION: INCREASING AND UNSTOPPABLE INFLUENCES

Objectives:

  • Analyze social as well as cultural flows and patterns of intercultural networks in existing urban areas.

Contents:

  • Travel and migration as a distinctive element of culture.
  • The historical migration path of cultures and its influence on globalization potential.
  • Projection on the urban network of different cultural trends in a global environment.
  • Nomads in a new era.

THE FUNCTIONS OF CULTURAL MEDIATION

Objectives:

  • Study and analyze the current functions of the market of cultural mediation and its mediators (actors).

Contents:

  • Pros and cons regarding the ethics of cultural mediation.
  • Decision makers in the mediation industry.
  • Cultural mediators as perfect intermediaries of cultural proposals.
  • Establishment and organization of relationships, the functions of mediators.

BARCELONA: EXPERIENCES OF A DESTINATION IN PERMANENT EVOLUTION

Objectives:

  • Analyze experiences and trends occurring within the urban context of the city of Barcelona.

Contents:

  • Barcelona as an example combining new urban and cultural trends in a global background.
  • Proposals for enhancing experience during free time.
  • Final destination of travel and migration.
  • Transit City.
  • Urban network in the context of the industry of cultural mediation.

Examples of professional visits:

  1. Official Tourism Office of Catalonia – Catalunya Experience
  2. Barcelona City Hall (Ajuntament de Barcelona)

SUBJECTS