Cultural & Urban Trends in a Global Environment

In
Modality: Presencial
Lasting: 3 or 4 weeks (Summer School)
Start date: 02/07/2018
Languages: English

Subjects


Cultural Trends, Global Values vs Local Patterns

Cultural Trends

Cultural Tourism


Urban Trends in Smart Cities

Urban Tourism

Smart Destinations


FINAL PROJECT (4 WEEKS OPTION)


CULTURAL TRENDS, GLOBAL VALUES VS LOCAL PATTERNS

CULTURAL TRENDS

Objectives:

  • Discover how cultural interaction affects local or global behaviour.
  • Analyze globalization and its impact on an attraction’s potential.
  • Study and analyze the current functions of the market of cultural mediation.

Contents:

  • Transformation of the typical leisure behaviour patterns.

  • Production and organization of relationships; social networks.

  • Cultural creation in the city.

  • Cultural trends in a global environment.

  • Global values versus local patterns of behaviour.

  • The influencers.

  • The functions of cultural mediation:

    o Pros and cons on the ethics of cultural mediation.

    o Decision makers in the mediation industry.

    o Cultural mediators as perfect intermediaries of cultural proposals.

    o Production and organization of relationships, the functions of mediator.

CULTURAL TOURISM

Objectives:

  • Identify experiences aiming at maximizing leisure time and how this affects patterns of behaviour.
  • Using the brand as a strategical tool.

Contents:

  • Changing of consumers patterns affecting the use of time.
  • Experiences of a destination in permanent evolution.
  • The search for experiences.
  • Destination Branding.

URBAN TRENDS IN SMART CITIES

URBAN TOURISM

Objectives:

  • Show the importance of social movement and social networks.
  • Identify urban events as catalysts of tourism.

Contents:

  • City life: what makes it attractive and major tourism destination.
  • Social movements and consumer behavior.
  • Consumerism in the urban paradise.
  • Major events as catalysts in the urban development of Barcelona.
  • A sports club and its contribution to cultural and identification patterns of a city.
  • Urban festivals.
  • Youth and alternative urban spaces.
  • Global migrations: melting in a urban atmosphere.

SMART DESTINATIONS

Objectives:

  • Show how innovation and technology affect the development of a destination.
  • Discover how to manage a smart destination.

Contents:

  • Smarts cities, managing the future.
  • Smart destination pillars: economy, governance, quality of life, people, environment and mobility.
  • Innovation and technology applied to the new social model.

Examples of professional visits:

  1. Official Tourism Office of Catalonia – Catalunya Experience
  2. Barcelona City Hall (Ajuntament de Barcelona)

SUBJECTS