Photography from: Syllabus | Curso Marketing, Ventas y Comunicación Digital para Bodegas CETT

Universidad de Barcelona
Syllabus

Syllabus

Call for applications: 31/01/2022
 
  1. Mixology and communication.
  2. Financial management: orders, suppliers and inventory storage, cost of goods and filing management.
  3. Quality control: implementing HACCP
  4. Human Resources Management: HR, management approaches, motivational techniques, conflict management, communication skills.
  5. Architecture and design of spaces. Interior design for cocktail establishments.
  6. Sales management, upselling, cross-selling, customer psychology.
  7. Strategic and marketing management.
  8. Social media management.
  9. Graphic design (basic principles to come up with a corporate image)
  1. La creación del plan estratégico de comunicacióm digital de la empresa vitivinícola del/de la participante.
  2. Conocer los criterios para desarrollar una web correctamente enfocada a público objetivo, con una buena usabilidad y un buen posicionamiento en Google (SEO)
  3. Conocer las diferentes posibilidades para la creación de un comercio electrónico que permita la venta directa a los clientes finales.
  4. Conocer el funcionamiento de las Redes Sociales y los medios online para un mejor impacto de marca.
  5. Conseguir desarrollar la venta online a través de LinkedIn y otros canales
  6. Definir una metodología de trabajo que permita mejorar la gestión de las relaciones y comunicaciones con los clientes.

Learning methodology

The course learning methodology is based on:

  • Bringing into practice, through active learning, the theoretical content delivered by instructors.
  • Encouraging class participation and debate around the course topics.
  • Stimulating research and documentation skills as well as the ability to work autonomously by completing both in-class and out of class assignments.

Assessment procedures

Students must follow the course components and demonstrate they are familiar with its theoretical knowledge and learning resources by carrying out set course assignments; these assignments will be theory and practice based and must be done autonomously. The course final grade is determined from a qualitative perspective too, by measuring active participation both in class and in complementary activities.

  • 1 course: 6 ECTS
  • Hours: 42 hours
  • Duration: 1 month (aprox)