Photography from: Objectives | Digital Tourism Marketing
Universidad de Barcelona
Academic Offer
Specialization within Official Master in Business Tourism Management


  • Plan the incorporation of e-Tourism new tools with the aim of improving the whole management of the company at both levels, the internal management and the relations with the background.
  • Develop a global and strategic vision of the management and marketing tools resulting from the new internet era to improve the competitiveness of companies and tourist destinations.
  • Learn new ways of marketing and loyalty through the internet and apply them in selling products, services and destinations.
  • Lead projects and business initiatives, both in the traditional and e-Tourism fields.
  • Develop key competencies for the 21st century manager, from the leadership ability to taking complex decisions, not to mention teamwork and adaptation.