Photography from: Double Degree in Tourism and Bachelor Programme in International Business. CETT-UB and Grenoble École de Management | Double degree in CETT - Grenoble École de Management

Universidad de Barcelona
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Specialization within Bachelor's degree in Tourism
Call for applications: September 2021
 

The CETT-UB Double International Degree in Tourism - Bachelor in International Business (BIB) from the Grenoble École de Management (France) is your chance to obtain a double official degree in Tourism and International Business in just over four years!

This is the best option to achieve a competitive advantage in the international labor market, reaching a specialized, polyvalent, and differential professional profile. Once you have completed Capstone Project, and after studying three courses at CETT and one course at the Grenoble École de Management in France, you will obtain the CETT Official Degree in Tourism and the Official Degree in International Business from this center which is recognized for its quality, academic excellence, and prestige.

Grenoble Ecole de Management is ranked 6th among the best universities in France, 25th among the best European business schools, and 50th worldwide, according to the Financial Time's Rankings in 2019.0th worldwide, according to the Financial Time's Rankings in 2019.

In a continually changing environment in which all companies need to transform and adapt, this double degree responds to the needs of the market and the tourism sector and the challenges of globalization, and adapts to the demands of the professional sector, providing you with the key competencies to manage the international development of a company and to work in the leading institutions in the international arena, with a global vision.

The double International Degree in Tourism - Bachelor in International Business provides you with all the knowledge and tools you will acquire by studying the Degree in Tourism at CETT-UB and which will make you a manager and manager of the tourism and hotel sector with the ability to lead teams and projects and to innovate in the face of future challenges, but also the pillars of management and the management of international business, taking into account markets and contexts. It will allow you to direct tourism business projects and participate in their expansion and development at the international level, and will enable you, with a global vision, to make decisions of an economic-financial nature, marketing, management of intercultural business skills ... Also it will enhance your analysis of the world economy to find market veins or new markets and design the right strategies for its successful development.

The double university degree will make you a very attractive candidate for companies and national and international organizations - and not just tourism - with a vocation for development, and will allow you to quickly enter the labor market and lead the future. of the sector!

 

DOUBLE OFFICIAL UNIVERSITY DEGREE DEGREE

You will obtain two official university degrees in just over 4 years: you will graduate in Tourism and International Business, doing your training at two prestigious international universities. Thus, you will obtain an Official Degree in Tourism from CETT - University of Barcelona and the Official Degree of Bachelor Program in International Business from the University Grenoble École de Management in France.

UNIVERSITY CENTERS

You will be trained by the best teachers and professionals, in two higher education establishments of international reference. You will study tourism in Barcelona, in the CETT Campus, the higher education center in tourism, hotel management, and gastronomy, with more than 50 years of experience, affiliated to the UB. CETT-UB is ranked 4th in the AQU (Catalan Agency for Quality) of the Generalitat de Catalunya in the global list of careers of all university centers in Catalonia for the speed with which its students manage to join the labor market and the quality of their training in tourism, hotel management, and gastronomy. On the other hand, you will study International Business at the Grenoble Ecole de Management, one of the best business universities in Europe.

SPECIALIZATIONS

You will be able to specialize during your training: in the third course you will be able to professionalize in the field of Tourism Management, Hotel Management or Digital Tourism Business Management, and in the fourth course - corresponding to the BIB - you will be able to choose between different itineraries: Global Management, Finance and Accounting, Marketing and Advertising, Entrepreneurship, Fashion and Design Industry Management, and Capstone Module.

INTERNATIONAL AND NATIONAL RACE OF SUCCESS

It will provide you with a holistic training of the tourist business in all its fields, opening the doors to a successful national and international career. This double degree studied in two leading universities will make you the professional with the most suitable profile for organizations and companies - and not only for tourism: you will acquire the key competencies to manage their global development and to work in the institutions involved in international transactions and cooperation, and you will be prepared to rise to major challenges such as innovation, the use of new technologies, etc.

TRAINING

Your profile will improve thanks to the extensive program of activities and internships in prestigious national and international organizations and companies, which will allow you to experience the tourism industry and the real working world first-hand also when you are abroad.

COMPLEMENT YOUR TRAINING

You will improve your language skills. In addition to the **multilingual training offered by CETT-UB **during the Tourism Degree and the possibility of taking your degree 100% in English, the fourth-year program is taught entirely in English. Moreover, your stay in Grenoble for one year will allow you to consolidate your knowledge of French.

 

Studying the double degree of Bachelor in Tourism and Bachelor in International Business (BIB) you will take the fourth year of the tourism degree at the Grenoble Ecole de Management.

First courseSecond courseThird courseFourth courseSCP
1º sem. CETT1º sem. CETT1º sem. CETT1º sem. GRENOBLE1er sem. CETT
2º sem. CETT2º sem. CETT2º sem. CETT2º sem. GRENOBLE

Once the training has been completed at Grenoble Ecole de Management, the student must complete their Final Degree Project in Tourism at CETT.

The EHEA bachelor’s degree in Tourism at CETT-UB is a versatile training designed so that you can choose a specialization (minor) and an Specialization Intensification Itinerary (IIE).

The specialization represents a group of subjects that attend to a specific market that will provide you with the knowledge, the methods, and the tools necessary to introduce yourself professionally into the job market.

The IIE offers an additional option so that you can adapt your personal motivations.

Itinerari
 

The main objective of the Tourism degree is to train professionals with the managerial skills needed to hold positions of responsibility in tourism and hospitality companies and institutions, and to innovate in the face of the challenges posed by globalization, sustainability and technological evolution. The degree also strengthens the personal skills necessary for leading teams and projects in a complex, changing environment.

The main skills developed throughout the degree program are:

  • Customer orientation.
  • Have business vision.
  • Make decisions and solve problems, interpreting and evaluating the results with a critical attitude.
  • Sustainability: the ability to evaluate the social and environmental impact of actions in their field, as well as the ability to express integrated and systematic visions.
  • Team work.
  • Work in an international context.
  • Have initiative and entrepreneurial spirit.
  • Have a commitment to ethics.
  • Master written and oral communication techniques in order to convey information, ideas, and opinions.

An innovative 4.0 methodology

Acquire the skills necessary for leadership

This methodology is designed to guarantee applied learning through an active training experience with a real impact, in modern facilities with the best teachers.

Unique learning methodology

Introduction

(individual work space)

A prior preparation of each training session by way of reading bibliography on the concepts, viewing multimedia material, etc.

Assimilation

(collaborative work spaces)

While on class, you’ll examine the concepts in depth with debates with the classmates and the guidance of the lecturer, discussions, analysis of models, case studies, company visits, etc.

Projection

(collaborative work spaces)

Sessions for the practical application of knowledge and critical analysis while undertaking projects, confronting challenges, contrasting ideas with professionals from the sector, etc.

Consolidation

(individual work space)

Internalization of the learning and autonomous work by the student, time for reflection and application of the knowledge in other academic areas and personal motivations.

Access to the most advanced methodological instruments

  • Flipped Classroom
  • Gamification
  • Design thinking
  • Problem-based
  • Learning
  • Competency-based learning
  • Project-based learning
  • Cooperative learning

The learning process in the bachelor’s degree is characterized by a customized level of service and attention towards the students. CETT-UB's training model combines different training methods, such as:

  • Conceptual presentations by teachers and professionals of the sector, and subsequent group reflection.
  • Discussions with reference managers.
  • Simulations and conduction of case studies.
  • Teamwork.
  • Role-play development.
  • Report composing and written work.
  • Individual or group tutorial boosters.
  • Participation in study groups, research and development of expertise in Tourism, where students develop their level of expertise, while working on interpersonal skills.
  • Outings related to the knowledge of the industry: company visits, cultural trips and destinations.
  • Attendance at roundtables, conferences, and presentations.

Students are assessed throughout the curriculum through continuous assessment. However, the option of the final assessment is also provided for students with difficulties to attend all classes regularly.

1. SEMESTER

During the first semester of the fourth year, and during your stay at the Grenoble École de Management, you will take the following subjects:

  • International marketing
  • Introduction to the Global Strategy
  • Ethical Dimensions of International Business
  • Innovation Management
  • Intercultural Business Skills
  • Entrepreneurship
  • Foreign language

2. SEMESTER

During the second semester you must choose a specialization itinerary and take the subjects linked to said itinerary. Next, we show you these itineraries and the subjects that make them up:

Global Management Itinerary

  • International finances
  • European Business Environment
  • International Issues Contemporaries
  • Business Development in Economies Emerging
  • International Commercial Law
  • Foreign language
  • Capstone module*

Finance and Accounting Itinerary

  • International finances
  • Markets and Instruments
  • Financial Analysis of Financial Statements
  • Budgets and Reports
  • International Business Law
  • Foreign language
  • Capstone module*

Marketing and Advertising Itinerary

  • International Advertising and Public Relations
  • Brand Management
  • Digital Marketing, Sports Marketing and Event Management
  • Sustainable Marketing
  • Foreign language
  • Capstone module *

Entrepreneurship Itinerary

  • Business Opportunities
  • Business Planning
  • Business Finance
  • Business Management in the High Technology
  • Sustainable Business Initiative and Social
  • Foreign language
  • Capstone module *

Itinerary Management of the Fashion and Design Industry

  • Fashion Management
  • Brand Management
  • Sustainable Development in the Fashion and Design Industry
  • Design Management
  • Legal Context of the Fashion and Design Industry
  • Retail Management
  • Foreign language
  • Capstone module*

Capstone Module*

The final module marks the end of the program BIB taking advantage of different elements of several central modules from one international business perspective. The focus is on teamwork to complete a comprehensive analysis of a international project and develop a plan business for a product or service in a new market. The topics discussed they will refer to corporate areas, sectoral, national and international.

The Senior Capstone Project (SCP) of the bachelor's degree is the culmination of the curriculum taken where the skills acquired are reflected, as well as their application and development. This is a research or application paper where students, according to their professional interests and motivations, delve into some aspect of the chosen specialization.

An SCP adapted to the student's motivations

Single: The student develops his/her own research work under the monitoring of a professor from our centre.

Seminar / Workshop: Students develop their work starting from their participation in a research group within the centre ,with direct mentoring of a professor member of the team. Students can also participate in inter-university groups where students from different countries together produce a research paper.

In companies, organizations or institutions (national or international): Students can orient their SCP towards applied research or the development of a project in companies, institutions or nongovernmental organizations (locally and internationally ) or can make an innovative and entrepreneurial project, thanks to the agreements that the School has arranged with universities, companies and organizations nationally and internationally.

Participation in non-profit projects

The CETT Group is committed to the sustainable development of Tourism. During the completion of the Bachelor's Degree, students have the opportunity to participate and collaborate on projects with this purpose, internationally, as well. This participation can be made in the context of the Practicum subject or of the SCP.

The Senior Capstone Project

Before finalizing the degree, students must prepare and present a SCP to achieve the degree, as contemplated in the study plan.

This project culminates the student's education, being a link between his academic life and his professional life. And this is so because the main objective of it is for the student to pass from receiving knowledge of the sector to contribute, for the first time, as an observer and aware of a reality.

In this sense, both the student and the staff have a guide that aims to be a element of support, specifying generic aspects and common to all research work, as well as the basic criteria that CETT-UB establishes, understanding that each study is unique and requires differential treatment and attention, appropriate to its objectives and subject matter, and where the Tutor's criteria sets the guidelines to be followed by the student.

For the presentation of the project, a series of requirements must be met. The process requirements, or administrative, are detailed in the student guide published in the virtual campus insisting on the need and duty that each and every student has to know its content.

It is imperative that the student assumes that the SCP often involves the preparation of field work that can result in a significant ** time investment**. It is advised that the student carries out a realistic temporal planning and coherent with their actual availability.

The SCP must refer to the main theories, models and investigations of the area of interest chosen. In this sense it is necessary for the student to carry out an identification work and analysis of the main sources of documentation linked to the subject matter of the study, in order to configure a state of affairs for the investigation, or a review of the contributions to the subject that is intended to analyze, or at least of the possible models and tools that could be used in the professional field. The bibliographical references will be integrated into the text, in order to reinforce the reasoning. The student must follow an appointment system based on APA standards

The evaluation of the Senior Capstone Project

With the realization of the SCP the level of competences that the student has reached during his / her training is evaluated, check the maturity of the student, his / her ability to apply these competences autonomously and develop the methods of investigation and of resolution of own problems of the field of the specialization of the chosen Degree.

This function is carried out through the development of depth and synthesis of the knowledge and skills acquired in the subjects studied during the Degree.

In order to carry out this type of evaluation, a combined evidence system has been designed, each of them responding to different levels of achievement of different items related to the objective of the subject. This distinguishes three elements of valuation, in which different aspects can be considered:

  • Making a written memory.
  • Writing an article.
  • Oral or virtual defense of the SCP.

The evaluation bodies assigned to each SCP will carry out their evaluation based on the materials delivered (project and article) and their defense.

Finally, remember that the SCP must be perceived by all involved as a useful tool and real training experience, in which the student must reflect not only their** assimilation of knowledge**, but its creativity and capacity in decision-making (from the selection of the topic to the planning of future strategies), at the same time that it becomes a means of research and to increase the knowledge of the tourist, hotel and gastronomic sector, in which, due to its transversality, changing mood and, ultimately, as a social phenomenon, many unexplored areas still remain.

The Tourism degree curriculum is organized into four academic years with 60 ECTS credits each. The first two academic years are basic training that is common to all students and the other two are focused on the minor chosen.

A degree that adapts to your schedule

At CETT-UB you have the option to adapt your academic schedule to your working life, enrolling in one of the following groups:

  • Group 100% in English – morning schedule

Group designed for international students and for national students that wish to continue developing their communication skills in an international cultural environment.

  • Group 100% in Spanish – morning schedule

Group designed for students coming from Spanish-speaking countries and national students that wish to pursue their degree in Spanish.

  • Group 100% in Catalan – morning schedule

Group designed for students that wish to pursue their degree in Catalan.

  • Intensive Group – afternoon shift

Group designed for students that wish to advance their practical training and/or combine their studies with a job in Tourism, with a flexible schedule and innovative learning methodologies.

For students to receive the Tourism degree, they must successfully pass all of the credits that make up the curriculum.

The regulation establishes that students can enroll in between a minimum of 18 credits and a maximum of 60 new credits. Students may enroll in more than 60 credits (up to a maximum of 75 credits) if they are not currently in a grace period, taking into account that only 60 may be new credits.

Exceptionally, and when it is justified, the direction of CETT-UB may authorize a student to enroll in more than 75 credits, up to a maximum of 78 per academic year (maximum 60 new credits). In this case, the student would have to file a written request.

In any event, at the beginning of the academic year students who have a maximum of 10% of credits remaining to complete the degree (24 credits) must enroll in them all and may request that these courses be offered extraordinarily, regardless of the semester in which they are offered. This request can only be processed at enrollment at the beginning of the academic year.

In order to obtain the bachelor’s degree certification in Tourism, it is necessary that students succeed in earning the totality of the credits established in the curriculum.

 

Which are the career opportunities after the bachelor’s degree in Tourism?

The objective of the CETT-UB Bachelor’s Degree in Tourism is to train the new generation of tourism and hotel sector managers, capable of innovating in the face of the future challenges and of leading teams and projects in a complex and changing environment.

Design and transform the tourism of a territory or tourism destination with the introduction of sustainable and responsible policies.

Create impressive products and experiences for the tourist.

Experience Tourism first-hand in an experiential way, travelling to other countries through academic mobility programs and international internships.

Manage Tourism and hotel companies with an overview of the organization.

Become an expert in tourism and hospitality, participating in the development and improvement of one of the most important international economic sectors.

Graduat CETT

Taking the Bachelor’s Degree in Tourism of the CETT-UB Tourism, Hospitality, and Gastronomy Campus involves forming part of a new generation of managers, developing a successful professional career, with the most competent profile and in a sector with a future.

The management competencies of this profile are as follows:

  • Total customer orientation Products and services adapted to the different customers, with personalized marketing and communication strategies, with knowledge information systems and permanent monitoring of tourist behavior.
  • Technology Knowledge and command of ICT in Tourism in the interest of business management and the company’s capacity to adapt to changes in the environment and the people.
  • Innovation Development of innovative business models and creative products which meet the needs of customers and business challenges.
  • Business Management, administration and optimal organization of the tourism business, applying leadership skills, strategic and financial vision.
  • Globalization Global skills, international business development, managing people, markets and businesses in an international environment.
  • Governance From the level of the tourism company to an overview of the territory and the citizens. From people management to management of the touristic destination.
  • Responsibility and sustainability Principles, values and ethics. Development of the economic, social, environmental and cultural dimensions of Tourism.

With this double degree, in addition to being able to work on the exit profiles of the tourism degree, you will also be able to in the following organizations and companies:

  • International advisory institutions.
  • Consulting companies with international projection.
  • Supranational intergovernmental organizations.
  • Non-governmental organizations.
  • State, regional or local administrations.
  • Chambers of Commerce.
  • Entities with a vocation and international business: import, export, market studies, etc.
  • Research centers and institutions.

You will have the following possibilities to develop their professional profile:

Curricular internships in national and international companies:

It is divided into two periods of curricular internship (Practicum I and Practicum II) in companies from the sphere of CETT or in collaborating companies, each with a minimum total of 225 hours of training.

Extracurricular internships in national and international companies:

Starting from the first year, voluntary internships may also be undertaken to develop a highly qualified professional profile, with a maximum duration of 900 hours per year.

The objectives of the internships are:

  • To carry out the duties of a job position in a leading local or international company.
  • To know the day-to-day operation of the tourism company, its business model and the key management points.
  • To acquire new skills and attitudes which are only developed in real environments.
  • To apply the knowledge acquired during the degree.

CETT students have access to the Career Services, formed by a team of experts in career guidance and advice in order to design a personalized career plan. To design your career plan, you’ll have access to the following services:

  • Career guidance seminars
  • Personalized assessment
  • Company presentations
  • Workshops with companies
  • Debating spaces

CETT-UB’s internships in numbers:

  • 8.84 satisfaction level of the students with the internships.
  • 8.67 satisfaction level of the companies with the students.
  • 95 students received a job offer in the company where they undertook the internship on completing it.
  • 672 specific internship offers on the bachelor’s degree in Tourism.
  • 80 internship offers in the own companies of the CETT-UB Campus.
  • 54 international internship offers.
  • 63% of internships are remunerated.

The Career Services in numbers:

  • CETT has a job offers service with1,616 national and 137 International offers
  • Our graduates find better quality work, earlier.
  • 90% find work within three months after graduation.*
  • 45% find work during while studying the degree.*
  • In the ranking of Catalan universities, the CETT-UB’s bachelor’s degree in Tourism is in 4th position in speed of joining the labour market.*
  • Our students are those who receive the highest salaries, compared to students from other Tourism education centers in Catalonia.*

(*) According to the latest labour market insertion survey of the Agency for Management of University and Research Grants.

 
 
Reservation FeePrice*Total Price**
9.650€3.887,50€13.537,50€

*Yearly payment without reservation fee

**UB rate not included in the total price

Full course price - 60 credits (ECTS)


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CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2021/2022 academic year, also taking into account the difficulties generated by COVID-19.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

 
Formal qualificationRUCT CodeQuality assurance

Bachelor’s Degree in Tourism from the University of Barcelona and Minor in Tourism Management, Hospitality Management, or Digital Tourism Business Management*

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Photography from: Double Degree in Tourism and Bachelor Programme in International Business. CETT-UB and Grenoble École de Management | Double degree in CETT - Grenoble École de Management

Bachelor in International Business (BIB) a Grenoble Ecole de Management

  • Licenciado -180 ECTS. Titre de niveau II Chargé d'Affaires Internationales, enregistré au Répertoire National des Certifications Professionnelles (RNCP) - Ficha 24775).