Photography from: Specialization in Grenoble | Double degree in CETT - Grenoble École de Management

Universidad de Barcelona
Specialization in Grenoble

Specialization in Grenoble

Specialization within Bachelor's degree in Tourism
Call for applications: September 2021


During the first semester of the fourth year, and during your stay at the Grenoble École de Management, you will take the following subjects:

  • International marketing
  • Introduction to the Global Strategy
  • Ethical Dimensions of International Business
  • Innovation Management
  • Intercultural Business Skills
  • Entrepreneurship
  • Foreign language


During the second semester you must choose a specialization itinerary and take the subjects linked to said itinerary. Next, we show you these itineraries and the subjects that make them up:

Global Management Itinerary

  • International finances
  • European Business Environment
  • International Issues Contemporaries
  • Business Development in Economies Emerging
  • International Commercial Law
  • Foreign language
  • Capstone module*

Finance and Accounting Itinerary

  • International finances
  • Markets and Instruments
  • Financial Analysis of Financial Statements
  • Budgets and Reports
  • International Business Law
  • Foreign language
  • Capstone module*

Marketing and Advertising Itinerary

  • International Advertising and Public Relations
  • Brand Management
  • Digital Marketing, Sports Marketing and Event Management
  • Sustainable Marketing
  • Foreign language
  • Capstone module *

Entrepreneurship Itinerary

  • Business Opportunities
  • Business Planning
  • Business Finance
  • Business Management in the High Technology
  • Sustainable Business Initiative and Social
  • Foreign language
  • Capstone module *

Itinerary Management of the Fashion and Design Industry

  • Fashion Management
  • Brand Management
  • Sustainable Development in the Fashion and Design Industry
  • Design Management
  • Legal Context of the Fashion and Design Industry
  • Retail Management
  • Foreign language
  • Capstone module*

Capstone Module*

The final module marks the end of the program BIB taking advantage of different elements of several central modules from one international business perspective. The focus is on teamwork to complete a comprehensive analysis of a international project and develop a plan business for a product or service in a new market. The topics discussed they will refer to corporate areas, sectoral, national and international.