e-Tourism: Marketing strategies and Online Commercialization Specialization within Official Master of Tourism Management

Modality: Presencial
Lasting: 1 course (60 ECTS)
Languages: Spanish
Tuition fee from: 6170 €

Methodology and assessment


The learning model used in this master of Strategic Management of Tourism Business is designed by different blocks which provide students with professional skills to become managers of each one of the lines of specialization that make up the Master.

The School of Hospitality and Tourism CETT-UB is committed to the new paradigm of competence-based training, according to the new model of the European Higher Education Area. We have a learning model whose learning objectives, content, training methods and assessment systems are based on the development of competencies considered essential, according to our experience and our industry needs.

The continued involvement of students in classes, their constant provocation by reflection exercises and the resolution of practical work provides students with the necessary skills for their career success in each of the specialities.

The master is set to face theoretical-practical workshops, which will develop the different modules designed. Some of these sessions will be conducted to share experiences of students in the three specialities because of the cross-cutting component of their nature. Through these sessions, the group will get enriched through the exchange of the different views that can be generated under the three areas of specialisation.

Likewise, simulation exercises and role-play will be performed to acquire skills that they will later implement in tourism enterprises as managers of Quality and Environmental Systems, the Human Resources area, Marketing or Sales.

The participation throughout the master of the best companies and leading organizations for excellence in management will provide varied and enriching viewpoints to the students with unique and innovative practice.


In order to ensure a successful learning model, the master in Strategic Management of Tourism Business provides students with the possibility to develop their skills through a formative assessment programme based on the rules of official master programs of the University of Barcelona adopted for the self-learning quality and development, prioritizing the criteria for continuous assessment, during the different modules.

The assessment of the student's learning is made out of continuous follow-up by different teachers in reference to:

  • The performance of written evidence.
  • Carrying out practical activities on cases presented in class.
  • The synthesis and analysis of the reading of books pointed out by teachers to broaden the student's knowledge on some subjects of the modules.
  • The participation in the classroom with the implementation of real cases and role-play exercises.
  • Customized tutoring.