e-Tourism: Marketing strategies and online Commercialization Specialization within Official Master of Tourism Management

M
Modality: Presencial
Lasting: 1 course (60 ECTS)
Languages: Spanish

Reasons to study this Master

This is a Master's Degree of the University of Barcelona, the first on this issue in Spain, valid throughout Europe, for more than 15 years. Given that the e-marketing activity is constantly expanding, there is a growing demand for professionals capable of applying it in the field of the tourism companies.

El Marketing, y más concretamente el desarrollado en el entorno digital, es un conjunto de técnicas, estrategias y acciones en constante cambio y expansión, hecho que provoca una creciente demanda de profesionales cualificados para su desarrollo, especialmente en el ámbito de las empresas y entidades turísticas.

The teaching staff and collaborators involved in the Master are professional leaders in the tourism sector in the field of e-Tourism. The cultural diversity of the students of the Master enables a rewarding professional exchange and a global vision of applying the tools of e-Tourism.

The learning methodology is oriented towards in first term in the Digital Web Project, the transversal topic in this master, besides it has into account the action and uses the techniques of group dynamics, role-playing, and outdoor training, ensuring training company with immediate applicability. It is carried out a customized follow-up of the Master's Final Project of students, where the company schemes are emphasized for their actual implementation.

Students have the opportunity to submit it to the Awards for Best Entrepreneur Projects of the Foundation Gaspar Espuña-CETT.

CETT has a close relationship with the business and institutional tourism sectors and it offers students a powerful employment agency.

CETT has a close relationship with the business and institutional tourism sectors and it offers students a powerful employment agency.