Experience Management

Modality: Presencial
Lasting: 2 weeks (4 ECTS) (Winter School)
Hours: 55 hours
Start date: 07/01/2019
Languages: English

Program Essentials

Type of Course: Winter

Area of Study

Tourism, Hospitality, Management

Year: 2019


What are the key factors to guarantee the survival of a company in the current competitive market? The marketing paradigm is constantly changing towards the personalization of the service or a product which turns into a unique experience for the customer. The heartbeat of the design of the experience is to understand the customer and their wants and needs. Focusing on the needs of the customer allows for the creation of a story that reaches them and ultimately remains in their minds as a memorable Experience.

The course serves as an overview of the general characteristics of Customer Experience Management, analyzes the real cases of the most successful companies, and explores the practical possibilities of experience development as well as its management.

Key words: strategic management, customer experience management, marketing mix


Monday 07 January 2019 (with lodging: arrival on Sunday 06 January)


Friday 18 January 2019 (with lodging: departure on Friday 19 January)

Deadline for Application: 30 November 2018


Undergraduate Students, Graduate Students or Young Professionals

Accreditation of Languages: Level of English - Intermediate (B1-B2)



Language: English

Hours of Instruction

55, including lectures, professional activities.

Other Sessions Available: Winter School 2020

Related Courses

Sports Management: Entrepreneurship Approach

Events Management

Remarks: Courses are subject to change.