Es una formación semipresencial y modular, con un mes de clases prácticas y visitas a empresas del sector en la ciudad de Barcelona, para que vivas la experiencia y saques el máximo partido del Máster.
Introduction
El Máster incorpora las competencias clave que dan respuesta a las necesidades de las empresas hoteleras y de restauración para afrontar los retos del management actuales, y que se definen a nivel general y transversal durante la formación. Estas competencias están vinculadas con los siguientes ámbitos:
- La internacionalización.
- La digitalización.
- La sostenibilidad.
- El emprendimiento.
- La adaptación a la nueva normalidad “post-COVID-19".
A lo largo del Máster se realizarán:
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Formación online
- 64 sesiones sincrónicas con expertos y encuentros Pro GTM.
- 7 foros de debate asincrónicos .
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Formación presencial
- 14 masterclass.
- 12 seminarios profesionales.
- 6 visitas profesionales.
The specialization in Hotel Management within the CETT-UB Masters in Hospitality and Food and Beverage Management will help students discover new trends in management to apply in the new hospitality, a sector which includes increasingly complex hotels, cruises hips, and tourist accommodation and characterized by an increasing trend towards concentration.
This Masters will teach students how to create a sustainable and differentiated accommodation proposal (architectonically speaking and within the framework of green practices), to design a sound marketing strategy based on analysis (comparing the best CRMs and existing hotel management programs) and to promote customer loyalty through unique experiences that will help you stand out from the competitors. The study program also deals with the MICE sector and the development of leadership soft skills (emotional intelligence, empathy, negotiation techniques) applied to the hospitality industry.
Most of our teaching staff in the specialization of Hotel Management within the CETT-UB Masters in Hotel and Food and Beverage Management come from leading companies in the sector. The study program includes internships for students at the best accommodation establishments in Barcelona.
Help make way for the new hotel industry, innovate and incorporate social responsibility in the hotel sector of the near future!