Photography from: Introduction | Master in Hotel Management (taught in Spanish)
Universidad de Barcelona
Academic Offer
Specialization within Official Master in Hospitality Management
Call for applications: October 2021


The Master incorporates the key competences that respond to the needs of hotel and restaurant companies to face the challenges of current * management *, and that are defined at a general and transversal level during training. These competences are linked to the following areas:

  1. Internationalization.
  2. Digitization.
  3. Sustainability.
  4. Entrepreneurship.
  5. Adaptation to the new “post-COVID-19” normality.

Throughout the Master the following will be carried out:

  • Online training*

    • 64 synchronous sessions with experts and Pro GTM meetings.
    • 7 asynchronous discussion forums.
  • On-site training

    • 14 * masterclass *.
    • 12 professional seminars.
    • 6 professional visits.

The specialization in Hotel Management within the CETT-UB Masters in Hospitality and Food and Beverage Management will help students discover new trends in management to apply in the new hospitality, a sector which includes increasingly complex hotels, cruises hips, and tourist accommodation and characterized by an increasing trend towards concentration.

This Masters will teach students how to create a sustainable and differentiated accommodation proposal (architectonically speaking and within the framework of green practices), to design a sound marketing strategy based on analysis (comparing the best CRMs and existing hotel management programs) and to promote customer loyalty through unique experiences that will help you stand out from the competitors. The study program also deals with the MICE sector and the development of leadership soft skills (emotional intelligence, empathy, negotiation techniques) applied to the hospitality industry.

Most of our teaching staff in the specialization of Hotel Management within the CETT-UB Masters in Hotel and Food and Beverage Management come from leading companies in the sector. The study program includes internships for students at the best accommodation establishments in Barcelona.

Help make way for the new hotel industry, innovate and incorporate social responsibility in the hotel sector of the near future!

Main features of the program:

It is a ** blended and modular training ** with one month of practical classes and visits to companies in the sector in the city of Barcelona, ​​so that you can live the experience and get the most out of the Master.

You will complete ** 70% of the online training and 30% of the on-site training ** so that you can manage your study time (3 hours of synchronous sessions and 15 hours of weekly directed study), according to your needs.

You will learn actively with different ** innovative methodologies ** that promote your learning in management skills and your professional growth.

It offers you the opportunity to get in touch with ** international professionals and experts ** through * expert talks * and during face-to-face visits.

Facilitates access to internships in ** Barcelona ** companies.