Hotel Management (English version)

Curriculum

60 European credits (ECTS)

Master's core subject (20 ECTS)

Marketing Management (6 ECTS)

Marketing Strategies
Brand Management
Revenue Management
Sales Management: e-Marketing and New Trends

Managing people and organizations (3 ECTS)

Excellence in Human Resources: Human Capital Management and Service Orientation
Ethics and Leadership
Change Management and Organizational Behavior
Development of Personal and Professional Skills

Financial Management (6 ECTS)

Financial Management of the Revenue and Cost Centers
Budget and Management Control
Fundamentals of Financial Analysis
Valuation of Hotel Investment and Asset Management

Strategic Management (6 ECTS)

Design and Implementation of Strategies in Hotel
Development of Business Models Adapted to the Situation Current Hotel
Initiative and Entrepreneurial Spirit
Corporate Social Responsibility

Specialisation subjects (18 ECTS)

Product Management (6 ECTS)

Management Experience
Events Management

Tourist Accommodations Management (12 ECTS)

Rooms Division Operations Management
Cruises, an Hotel Product
Design and Architecture of Hotels

Practicum or Market Research (6 ECTS)

Master's final project (15 ECTS)

This course aims to enable students to analyze the characteristics and problems of the current hotel industry, through research methods and techniques appropriate in each case. It aims to initiate the student in research methodology so that you can successfully plan and develop research in some specific aspect of the field of hotel and / or application development and transfer projects in real companies in the sector.

Hotel Management (English version)

General information

Curriculum

Hotel Management (Spanish Version)

Catering Management

Curso de Experto en Revenue Management