Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Universidad de Barcelona
Introduction
Introduction

Introduction

Specialization within Official Master in Development and Launch of Tourism Projects
Call for applications: October 2021
 

With the Specialization in Internationalization of Tourism Companies of the Official Master's Degree in Development and Launch of Tourism Projects, you will acquire the necessary skills to manage the international expansion of tourism companies and create projects and services in global environments.

The increasingly global economy and the international vocation of the tourism sector obliges companies, professionals, and entrepreneurs to have tools that allow them to develop in international environments. Until now, this internationalization has only been carried out by large companies without considering the potential of SMEs.

At CETT-UB we want to train professionals with leadership skills, who seek to develop their professional careers in a multicultural environment to direct internationalization processes of all kinds of tourist companies.

Would you like to become an expert in the internationalization of tourism businesses? Would you like to lead the launch of projects in global environments?

The specialization in Internationalization of Tourism Companies of the Official Master's Degree in Development and Launch of Tourism Projects will prepare you to:

  • Carry out the internationalization of tourism businesses and projects.
  • Evaluate and predict both behaviors and trends in all types of tourism markets and consumers.
  • Identify new technologies and their impact on the tourism business. Consequently, you will formulate the appropriate technological strategy for developing tourism projects in the digital environment.
  • Define companies' internationalization policies and objectives in the tourism sector linked to the development and launch of tourism projects in a global market.
  • Design and implement strategic and operational marketing and communication plans for the market launch of new tourism projects.
  • Use the main tools used by entrepreneurs to create and adapt tourism, hotel, and gastronomic products and services in a global environment.
  • Acquire the necessary skills to develop innovative customer experiences, improve your professional profile and your employability at an international level.
  • Additionally, you will be able to take more than one route and obtain a double or triple specialization. Our Guidance Team will explain all the details.
  • Find more reasons to study this Master's Degree.

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

PARTNER CENTER

This program has the strategic collaboration of EURECAT, Technological Center of Catalonia, provider of innovative and differential technology to boost the technological competitiveness of companies.

With the specialization in Internationalization of Tourism Companies of the Official Master's Degree in Development and Launch of Tourism Projects, you will acquire the necessary skills and knowledge to define strategies in global environments.

WHY STUDY FOR THIS MASTER'S DEGREE?

EXPLORE NEW MARKETS

  • You will acquire the competencies to successfully face the changes in the internationalization of tourism businesses and projects.
  • You will learn about the possibilities of developing tourism in emerging economies as a source of innovation and new opportunities in the global tourism business.
  • You will achieve a highly valued professional profile and improve your employability at an international level.
  • You will explore the potential of emerging tourism countries for your project with new clients, suppliers, or partners.

ACQUIRE THE COMPETENCIES FOR INTERNATIONALIZATION

  • You will develop the necessary skills to manage the international expansion of tourism companies and launch projects in global environments.
  • You will learn directly from the in-depth study of real cases of companies that lead the market thanks to their strong international character.
  • You will develop the strategic vision of the tourism company necessary to generate and identify market opportunities linked to innovation in products, processes, or business models, both nationally and internationally.
  • You will be able to draw up a business plan for a tourism project.
  • You will know and analyze the structure of the economic-financial statements of companies to assess their viability and be able to make future forecasts of their development.
  • You will design and implement strategic and operational marketing and communication plans for the market launch of new tourism projects.
  • You will learn the laws and tax regulations that are applied in the launching of tourism projects.

DO YOUR INTERNSHIP IN THE ENTREPRENEURIAL ECOSYSTEM

  • It is the only official Master's Degree in entrepreneurship or intrapreneurship in tourism companies and organizations in Spain. You will get a unique official degree, issued by the University of Barcelona and CETT, with international academic and professional recognition.
  • You will be able to carry out curricular and extracurricular internships in a tourism company or organization thanks to the more than 900 collaboration agreements with CETT-UB companies.
  • Thanks to our Career Services department, you will choose the type of company and department where you will do your internship: a consolidated company or a startup in development, depending on your interests and needs.
  • You will develop your ability to adapt to new environments and different issues and expand your professional network.

LEARN TO MAKE YOUR DREAMS COME TRUE

  • You will learn the methodologies and skills to make your project a reality: from productivity techniques, planning and management of critical moments to designing business models, prototyping tools, obtaining resources, digital marketing, among others.
  • You will be able to use CETT-UB's own companies as learning and experimentation laboratories for your ideas, projects, or prototypes, testing them to identify areas for improvement. CETT's own companies are Alimara Hotel, ÀGORA BCN International University Residence, CETT Consultors, Viatges Century, and Summum Restaurant.)

CHOOSE A SECTOR WITH A FUTURE

  • The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of the global GDP.
  • You will work in the new experience economy: you will generate unique, successful products and services positively impacting consumers.

STEER YOUR EFFORTS TOWARDS SUCCESS

  • You will know and apply tools for disruptive innovation in tourism, the leadership of entrepreneurial teams, and strategies to accelerate entrepreneurial projects and startups.
  • You will work on projects using the most appropriate management methodologies and learn to lead interdisciplinary teams.

LEARN FROM THE BEST

  • You will learn with the help of local and international entrepreneurs and tourism companies, leaders in intrapreneurship management, disruptive and collaborative innovation, and self-managed teams.
  • You will gain access to the cutting edge of tourism marketing: the Master's includes an extensive program of company visits, talks by experts and industry professionals, and attendance at events that will allow you to experience the tourism industry firsthand.
  • You will collaborate on projects with companies in the tourism sector, discover the latest trends in digital marketing, innovation, and sustainability.
  • You will visit tourism fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress, or B-Travel.
  • A faculty with a reputable and solid professional background in entrepreneurship, with projects based on strategies for generating impactful experiences, digital marketing, and innovation in tourism.

CREATE A SOLID NETWORK OF RESOURCES AND CONTACTS TO BOOST YOUR CAREER

  • You will be part of CETT-UB and the University of Barcelona's entrepreneurial ecosystem that will allow you to enrich yourself with experiences and learning of significant impact and value for your personal and professional development.
  • You will have access to contacts, resources, and ideas from the entrepreneurial field that will accelerate your growth.
  • You will be able to pitch your project or business idea to the CETT Entrepreneur Awards.

What do CETT master's students think?

Ilaria Coribello
I chose this master's degree because of its practical approach
Ilaria Coribello
Master of Tourism Innovation Management, Tourism Management of Natural and Cultural Heritage Specialization
Julia Llebaria Mas
Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.
Julia Llebaria Mas
Official Master in Business Tourism Management

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE SPECIALIZATION IN INTERNACIONALIZATION OF TOURISM COMPANIES?

The main objective of the Internationalization of Tourism Companies specialization is to provide you with the knowledge and tools necessary for the development and launch of tourism projects in global environments. You will be prepared to work in competitive environments characterized by innovation, technological evolution, digital transformation, and sustainability.

The main objectives of the Master's degree are:

  • Expand the professional skills necessary for active participation in the company's internationalization and its processes, business model, and the cultural adaptation of the organization.
  • Acquire the required competencies for the definition of internationalization policies and objectives of tourism companies linked to developing and launching entrepreneurial tourism projects in a global market.
  • Know the tools for creating and adapting products and services based on the opportunities of a globalized tourism market.
  • Develop the necessary skills for project management and master the instruments and tools for their development and implementation (Lean, Agile, Canvas, Kanban, Scrum, etc.).

WHAT COMPETENCES WILL YOU ACQUIRE WITH THE SPECIALIZATION IN INTERNACIONALIZATION OF TOURISM COMOPANIES?

The general competencies you will develop are:

  • Develop a strategic vision of the tourism company to generate and identify market opportunities linked to innovation in product, process, or business model, both nationally and internationally.
  • Prepare the business plan of a tourism project.
  • Know and analyze the structure of the economic-financial statements of the company, assessing its viability and making future forecasts of its development.
  • Design and implement strategic and operative marketing and communication plans for the market launch of new tourism projects.
  • Organize and plan the development and launching of tourism projects.
  • Specify and anticipate activities oriented to specific results and establish mechanisms to evaluate their achievement.
  • Define and develop an effective process for the creation of new tourism products. It involves imagining different original and creative possibilities when faced with a situation or problem and proposing solutions with value.
  • Learn how to obtain external and internal sources of financing to create new companies or business projects in tourism.
  • Know how to use the appropriate technological applications for market research, analytics, and metrics in digital environments to meet the business strategy's goals.
  • Identify new technologies that impact the tourism business and formulate the appropriate technological strategy for developing tourism projects in the digital environment.
  • Learn how to implement a business innovation system and use the methodologies appropriate to different organizational contexts.
  • Analyze and compare the central international policies and regulations that apply to the launching of tourism projects and expansion of tourism companies.
  • Identify the growth potential of a tourism enterprise by proposing and evaluating the different modalities and instruments for the expansion of the tourism business at the international level and the launching of new projects.
  • Evaluate and predict behaviors and trends in the different types of tourism markets and consumers.
  • Understand the principles of business ethics, corporate social responsibility, and sustainability, incorporate them to create products, and develop tourism projects.

Other_

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master
Fòrum Gatronómic
Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Centro de recursos

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Recepción

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Aulas

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Aulas

GENERAL ITINERARY

In the first part, the program focuses on a set of subjects related to the management of tourism projects, delving into marketing, finance, or innovation strategies of this type of project.

This specialization will help you develop the necessary skills to manage the international expansion of tourism companies and launch projects in global environments.

Through subjects such as Internationalization Strategies for Tourism Companies or Emerging Markets and Global Challenges in Tourism, you will learn in-depth about real projects of companies that lead the market thanks to their markedly international DNA.

DURATION
The Official Master's Degree curriculum has a duration of one academic year equivalent to one year.

The Master's is aimed at professionals and university graduates interested in mastering the critical aspects of developing, marketing, and launching tourism projects in other countries.

Specifically, these profiles are:

Professionals

People with knowledge of the tourism sector want to strategically acquire the necessary skills to lead the industry's internationalization processes.

University graduates

People with a university degree who see the internationalization of tourism companies as an opportunity to develop and grow professionally, acquiring in-depth knowledge of emerging markets and everything related to the launching of tourism projects.

Masters 2020

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Jardín

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master
Aulas
Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Aulas

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Aulas

Photography from: Master in Internationalization of Companies | CETT-UB | Official Master

Pasillo

After finishing your studies, you will be able to work in the following areas:

  • Startups in the tourism sector or that will provide services to the tourism sector.
  • Technology-based companies that provide services to companies in the tourism industry.
  • Tourist products and services design companies.
  • Intermediation companies (travel agencies, wholesalers, retailers, reservation centers...)
  • Tourist accommodations (hotels, rural hotels, spas, Paradores...)
  • Recreational and cultural companies (theme parks, shows, museums...)
  • Catering companies (restaurant chains, ...)
  • Transportation companies (airlines, maritime passenger transportation...)
Cuales son los ámbitos laborales del master de restauración y hoteleria

CAREER PROSPECTS

The main professional opportunities for our students of this Master's degree are:

  • Tourism project manager in corporate, global, and digital innovation environments.
  • Project Manager of digital transformation in tourism organizations and companies.
  • Designer of digital tourism products and services.
  • Manager of Digital Marketing projects in tourism.
  • Innovation manager.
  • Technology transfer management positions.
  • Tourism consumer experience designer.
  • Management with specialization in business areas and emerging markets in tourism.
  • Tourism entrepreneur.
  • Tourism intrapreneur.
  • Self-employed professionals in sectors linked to innovation in tourism.
  • Consultant in the field of internationalization of tourism organizations.

What our alumni says

Isabel Baez
Isabel Baez
SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera
Jordi Noguera
Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu
Natalia Mateu
Project Management Office, The Sydney Opera House (Sydney)