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Official Master in Business Tourism Management

Official Master in Business Tourism Management

Call for applications: October 2021
 

With the Official Master's Degree in Tourism Business Management from CETT-UB, you will develop the necessary skills to lead tourism companies and projects in their adaptation to change, resulting from digitalization, sustainability, and innovation. You will learn the hard and soft skills to adapt to these changes and create memorable experiences.

At CETT-UB, we understand the challenges facing the tourism sector. Despite being an industry that contributes 10.3% of gross domestic product (GDP) globally, the rapid evolution of the tourism market, coupled with a highly competitive environment, the concern for sustainability, and the emergence of new business models, require a change in all its actors.

In this context, the strategic management of tourism companies needs new professionals. Executives capable of playing a disruptive, creative, and analytical leadership role.

Do you want to be part of a generation of professionals committed to innovation and resilience to adapt to the market's new demands?

In this master's degree, you will acquire the skills and knowledge necessary to:

  • Develop strategies, tactics, and actions to compete internationally.
  • Adapt the tourism ecosystem to the new intermediation structure driven by information and communication technologies (ICT).
  • Contribute to new shared business culture, oriented to the consumer, from a practical, competitive, co-creative leadership with the capacity to adapt to change.
  • To understand the new customer typologies as well as their channels and tools.
  • Improve the balance between tourism activity and the environment following the 2030 Agenda and the SDGs.
Un nou Turisme,

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

ONE MASTER'S DEGREE AND THREE SPECIALTIES

The master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

WHY STUDY THE OFFICIAL MASTER'S DEGREE IN TOURISM BUSINESS MANAGEMENT?

With the Official Master's Degree in Tourism Management, you will acquire a solid base of up-to-date knowledge. You will understand the tourism industry's diversity and needs, providing you with vital decision-making elements in tourism companies in dynamic contexts.

  • Highly experienced teaching staff and the collaborations of renowned professionals from the national tourism sector such as Anna Bueno, Associate meetings manager at the Barcelona Convention Bureau; Paula de Bueren, Digital marketing specialist at Turijobs; Arnau Canyadell, Director of Accounts and Sales at American Express M&E, or Carles Casas, Marketing Director at Hard Rock, among others.
  • The majority of students find work or get promoted when they finish their studies.
  • You will acquire a global vision of the tourism industry: thanks to the collaboration of different teaching profiles active in the sector and visits to companies and training activities to contact the professional field's reality.
  • You will learn the necessary skills to accompany high-performance teams to achieve their objectives and respond to business challenges.
  • You will actively participate in transversal events such as the Smart Tourism Congress Barcelona, the CETT Tourism Observatory, or CETT Talent, among many other internal or external activities to which our students have privileged access.
  • CETT-UB has more than 900 collaboration agreements to develop extracurricular or curricular internships. A program tailored to your needs. Choose the language (English or Spanish) and the specialty: Responsible and Sustainable Tourism, Digital Tourism Marketing, or Event Management.
  • It is an Official Master's Degree from the University of Barcelona and the CETT in Tourism Business Management. As an official master's degree, it will allow you to pursue a doctorate and has academic recognition inside and outside Spain.

What do our master students think?

Desponia Vlachou
The future will be sustainable or not, that is why CETT trains very qualified professionals to respond to this situation.

Desponia Vlachou

Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management
Julia Llebaria Mas
In the current scenario of uncertainty, the best decision has been to bet on training and what better center than CETT

Julia Llebaria Mas

Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management
Jennifer Diaz
Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree. Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree.

Jennifer Diaz

Official Master in Business Tourism Management

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE OFFICIAL MASTER'S DEGREE IN TOURISM BUSINESS MANAGEMENT?

The general objective of the Official Master's Degree in Tourism Business Management at CETT-UB is to provide you with the knowledge and tools to be able to:

  • Internalize business management models based on sustainable criteria in the social, economic, and environmental fields.
  • Make strategic decisions in dynamic and agile contexts.
  • Make the most of the opportunities offered by digitalization.

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE MASTER?

With our Official Master's Degree in Tourism Management, you will acquire the necessary competencies to lead the tourism sector:

  • Define the strategies necessary for achieving the objectives derived from the company's analysis, the environment, and the market.
  • Design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
  • Incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
  • Optimize the management of economic-financial and human resources of the tourism projects undertaken.
  • Establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Develop the digital skills necessary for information management in the field of business management.
  • Identify, pose or solve a problem in a relevant and creative way.
  • Be business-oriented.
  • Undertake innovative projects.
  • Exercise leadership.
  • Work in teams and multicultural environments.
  • Develop the ability to adapt to change.

Other_

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Fòrum Gatronómic
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Centro de recursos

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Recepción

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Aulas

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Aulas

COURSE OVERVIEW

The Official Master's Degree in Tourism Management at CETT-UB is divided into two blocks. The first deals with a set of core subjects that lay the foundations of business leadership in the tourism sector. The second block allows specialization in business management through its three areas:

itinerario del master con sus especialidades
EVENTS MANAGEMENT SPECIALIZATION
SPECIALIZATION IN DIGITAL TOURISM MARKETING
RESPONSIBLE AND SUSTAINABLE TOURISM SPECIALIZATION

Thanks to the Specialization in Event Management of the Official Master's Degree in Tourism Business Management, you will acquire the professional and personal skills to create and manage MICE (Meetings, Incentives, Conventions, and Exhibitions), corporate, sporting, musical, or leisure events.

I want to know more

The Digital Tourism Marketing Specialty of the Master's Degree in Tourism Business Management will equip you with the fundamental competencies for developing marketing processes in the digital sphere from a triple perspective: analytical, strategic, and operational.

I want to know more

The Responsible and Sustainable Tourism Specialization of the Official Master's Degree in Tourism Business Management will provide you with the tools you need to ensure the competitiveness of tourism companies as a phenomenon capable of positively impacting people and the environment.

I want to know more

EVENTS MANAGEMENT SPECIALIZATION

Thanks to the Specialization in Event Management of the Official Master's Degree in Tourism Business Management, you will acquire the professional and personal skills to create and manage MICE (Meetings, Incentives, Conventions, and Exhibitions), corporate, sporting, musical, or leisure events.

I want to know more

SPECIALIZATION IN DIGITAL TOURISM MARKETING

The Digital Tourism Marketing Specialty of the Master's Degree in Tourism Business Management will equip you with the fundamental competencies for developing marketing processes in the digital sphere from a triple perspective: analytical, strategic, and operational.

I want to know more

RESPONSIBLE AND SUSTAINABLE TOURISM SPECIALIZATION

The Responsible and Sustainable Tourism Specialization of the Official Master's Degree in Tourism Business Management will provide you with the tools you need to ensure the competitiveness of tourism companies as a phenomenon capable of positively impacting people and the environment.

I want to know more

DURATION

The Official Master's Degree in Tourism Business Management curriculum has one academic year equivalent to one calendar year.

The Official Master's Degree in Tourism Business Management of the CETT-UB is for those who need to acquire or expand their knowledge about tourism companies' management and organization. Professionals, entrepreneurs, and students who want to learn the necessary skills to become leaders capable of transforming the tourism sector of the 21st century.

The master’s focuses on four profiles:

  • Executives, managers, and professionals who hold business management positions
    Professionals in the sector who need to update their knowledge and professional skills

  • Entrepreneurs and business owners in the tourism sector
    Chief Executive Officers (CEO) who need to update and improve their techniques and tools for the design of strategies that allow for proper management, positioning, and increased competitiveness

  • Entrepreneurs
    People interested in developing business projects in the tourism sector. Knowing the keys to business success, its risks and deepen the management of the administration and management of companies.

  • University graduates
    People with a university degree and a minimum of two years of professional experience who wish to focus their careers and expand their professional contacts in the tourism business field.

Masters 2020

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Jardín

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Aulas
Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Aulas

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Aulas

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Pasillo

This master's degree, with a practical and professional approach, will allow you to develop your career in the following areas of work:

  • Company management
  • Digital marketing
  • Sustainability management in the tourism company
  • Event planning and management
Cuales son los ámbitos laborales del master de restauración y hoteleria

JOB OPPORTUNITIES

Upon completion of your studies, you will have the competencies and skills necessary to impact five areas of application to the tourism industry:

  • Director of tourism companies
  • Deputy Director of Tourism Management Companies
  • Director of departments such as Sustainability, Marketing, or Events
  • Director of Quality and Environment
  • Consultant in areas related to marketing, events, sustainability, or management of tourism companies.
  • Consultant for companies

Our Students Think

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

HOW IS THE METHODOLOGY OF THE OFFICIAL MASTER IN BUSINESS TOURISM MANAGEMENT?

Our learning model is designed to facilitate your analysis and understanding of all aspects of business management through your active participation in classes, challenges and projects.

It is based on five pillars:

CBL

This study system is based on Challenge-Based Learning (CBL). During the course, you will face real challenges posed by teachers and organizations that are part of the CETT-UB partner network.

Institutions such as La Roca Village, La Pedrera, Barcelona City Council, or the event #4YFN of the Mobile World Congress have contributed to the master's by posing challenges to be solved by our students.

PBL

Thanks to Project-Based Learning (PBL), you will develop comprehensive projects that respond to specific existing problems in the tourism sector. Thus, working in a real context, you will acquire collaboration, problem-solving, and critical thinking skills.

Our students have already developed projects with the Diputació de Barcelona, the environmental protection association Trenca, or the event organization company Evento Plus.

GAMIFICATION

Gamification is a fun and friendly experiential learning method with which you will earn to solve complex problems in a given time. Gamification generates an environment in which there is no fear of error but the possibility of reaching goals and achieving objectives.

Our master focused on the direction and management of tourism companies applies gamification through different software to solve cases by playing, such as Kahoot, Touristfy! or Socrative.

DESIGN THINKING

Design thinking is a 100% user-oriented methodology to find solutions in a specific area or sector. This methodology will allow you to work on creativity providing innovative and disruptive solutions in a short time. This methodology that encourages your creativity and your ability to work in a team is implemented in various subjects of the Master, including the core Marketing Management in Tourism Companies. In this subject, design thinking occupies a fundamental place for the approach and development of Marketing Plans, or in some specialty subjects such as Sustainable Experience Design, Web Design, or Experience Management.

CASE STUDY

You will visit different companies and institutions in Barcelona in event management, the application of digital marketing, and sustainability. You will learn and apply concepts acquired from the presentation and exposure of real company situations presented in situ by their managers.

ASSESSMENT

The Master does not have final exams. The evaluation is based on the faculty's continuous monitoring and course management and the resolution of individual or group written tests and elaborating assignments during the course.

Official Master in Business Tourism Management

Total master credits: 60 ECTS (European Credit Transfer System)

Required subjects: 18 ECTS

Code Required Subjects 18 ECTS
0590002 Economic and Financial Management 6
0590003 Strategic Management 3
0590026 Marketing Management in Tourism Companies 6
0590027 Management skills 3

Specialty electives: 42 ECTS

MASTER'S CAPSTONE PROJECT

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Some of the companies that collaborate with CETT-UB

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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At the end of this Master, you will obtain the following degree depending on the chosen specialty:

1) Official Degree University of Barcelona: University Master's Degree in Tourism Business Management. Specialization in:

  • Digital Tourism Marketing
  • Event Management
  • Responsible and Sustainable Tourism

BOE. Resolution of November 14, 2014, of the University of Barcelona, publishing the Master's Degree in Hotel and Restaurant Management syllabus.*

*Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

2) Degree from CETT, Barcelona School of Tourism, Hospitality & Gastronomy: University Master's Degree in Tourism Business Management, according to the chosen specialty.

3) Double or triple specialization: if you wish, the Official Master's Degree in Tourism Business Management offers you the possibility of taking the three specialties of the program, thus expanding your skills to adapt to the labor market.

Likewise, besides the University of Barcelona's official degree, you will obtain a diploma with the training you have completed, recognized by the sector for its academic and professional excellence.

RUCT Code: 4311520

This Master's Degree has been taught since 2014, being verified by the Catalan Agency for University Quality (AQU), the highest university quality body in Catalonia, a reason that gives this program a rigorous academic trajectory.

 

Direction

AINHOA CARBALLIDO RISCO

Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
in PhD Program in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización; Turismo y territorio

Coordination

ASUN PANIAGUA HERRERO

MICE editor and consultant Eventoplus
PhD in Communication Sciences: Corporate, Strategic, and Branding Universidad Pontificia de Salamanca
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización

ELENA RIDOLFI

Coordinator for the Master's Degree in Tourism Management: Sustainability and Quality Management Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography: Urbanism and Public Politics Universitat Autònoma de Barcelona Universidad IUAV (Italia)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Turismo y territorio, Turismo sostenible, Gobernanza territorial y urbana, Planificación territorial
Block/Department: Direcció estrarègica; Derecho y políticas turísticas; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Turismo y territorio

Faculty

JORDI ARCOS PUMAROLA

Lecturer & Researcher in Tourism & Culture CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Education, Society and Quality of Life Universitat de Lleida
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Patrimonio, Turismo cultural, Turismo literario
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

MAITE AUDET PALAU

Official Guide - Event Organization Autònoma
Master in Tecnología Educativa y Competencias Digitales Universidad Internacional de La Rioja
Block/Department: Empresas y servicios turísticos; Hotelería

LLUIS BURILLO TOLEDANO

Responsable d'àrea Departament d'Educació
PhD in Comunicació Social Universitat Pompeu Fabra
Block/Department: Empresas y servicios turísticos

CAROLINA PAOLA CALUORI FUNES

Project Manager Visyon - Mediapro
PhD in Bellas Artes, especialidad Escultura Universidad de Vigo
Block/Department: Organización empresas y gestión de las personas

ERNEST CAÑADA MULLOR

Coordinator ALBA SUD, centre d'investigació i comunicació
PhD in History Universitat Illes Balears
Block/Department: Direcció estrarègica; Derecho y políticas turísticas; Turismo y territorio

CARLES CASAS MEYA

Director of Marketing Hard Rock
Postgrado in Strategic Marketing ESIC Instituto Superior de Marketing
Block/Department: Marketing y comercialización

JORDI CASTELLÓ GRASA

Associate Consultant Pax Advising
Bachelor in BA Ciencies Socials New York University
Block/Department: Direcció estrarègica; Empresas y servicios turísticos

FERNANDO COMA ARRANZ

Director FC Comunicación Consultoria Estratégica de Marketing,
Master in Marketing y Dirección Estratégica de Marketing ISM Instituto Superior de Marketing
Block/Department: Empresas y servicios turísticos

FRANCISCO JAVIER DE DIEGO RODRÍGUEZ

BD CETT Corporate CETT
Master in MBA La Salle - Universitat Ramon Lull
Block/Department: Aprendizaje práctico aplicado

LAIA ENCINAR PRAT

Technical suport of the Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Educación Universitat Autònoma de Barcelona
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Block/Department: Investigación en turismo, hotelería y gastronomía

ALBA ESPEJO RAYA

Consultant and Trainer Quadrant Alfa
Master in Cultural Management , Cultural Tourism Universitat Oberta de Catalunya
Block/Department: Marketing y comercialización

ALBERTO FALSETTA

Operations Director Hyatt Regency Barcelona Tower
Master in Hospitality Management Ecole Hôtelière de Lausanne. Suiza
Block/Department: Empresas y servicios turísticos

BEGOÑA FERNÁNDEZ BENÍTEZ

CEO & FOUNDER GoandBe Creative Services S. L
Master in Education, Tourism UNIVERSIDAD DE BARCELONA
Block/Department: Empresas y servicios turísticos; Turismo y territorio

ROSA GARCÍA SEGURA

Directora Fundació per a la Prevenció de residus i el consum responsable
PhD in Sustainability Education Universitat Autònoma de Barcelona
Block/Department: Empresas y servicios turísticos

ROSA GARRIGA MORA

Meeting Architect Kenes Group
Master in International Events Management Stenden University, The Netherlands)
Block/Department: Organización empresas y gestión de las personas

XAVIER GASSÓ COMPANYS

Chief Financial Officer Serunion
Bachelor in Business Studies Universitat de Barcelona
Block/Department: Gestió de projectes i emprenedoria; Organización empresas y gestión de las personas

RAFAEL GONZÁLEZ GÓMEZ

Founder and Partner Vivential Value
Bachelor in Business Management Universitat de Barcelona
Block/Department: Marketing y comercialización; Turismo y territorio

LAURA GONZÁLEZ SAINZ

Digital Manager Grup Bestours
Bachelor in Publicidad y Relaciones Públicas Universitat de Vic
Block/Department: Marketing y comercialización

ESPERANZA IGLESIAS MARTÍNEZ

Co-Fundadora GenÉthico
Postgrado in SEO, SEM, Analítica Web, Marketing Digital y Comunicación Corporativa INESDI
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización

RAMÓN IGLESIAS TOVAR

Founding partner EmicThinking
Bachelor in Humanities Universitat Pompeu Fabra
Block/Department: Direcció estrarègica; Marketing y comercialización

DAVID JORDAN FIGUERAS

Chief Revenue Officer elrow
Master in Master in Business Administration ESIC
Block/Department: Marketing y comercialización

Mª DEL PILAR LEAL LONDOÑO

Direction and coordination of Masters and Postgraduates CETT Barcelona School of Tourism & Hospitality
PhD in International in Geography, Territorial Planning and Environmental Management Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Gastronomía; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Organización empresas y gestión de las personas; Turismo y territorio

IULIIA LEKOMTCEVA

Responsable de Vendes i Marketing Spanish Heritage DMC
Master in Events Management CETT-UB
Block/Department: Empresas y servicios turísticos

PILAR MALAGARRIGA VALLET

Corporate Social Responsibility and Sustainable Tourism Consultant Segundo Mundo RSCC
Master in Corporate Social Responsibility and Sustainability UNED-UJI
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Organización empresas y gestión de las personas

GREGORIO MARTÍN DE CASTRO

Catedrático Universidad Complutense de Madrid
PhD in Ciencias Econòmicas y Empresariales Universidad Complutense de Madrid
Block/Department: Direcció estrarègica; Empresas y servicios turísticos

ALEJANDRO DANIEL MIGUEL GARCÍA

Master in Hotel Management & Catering Coordinator, specializing in Catering Management CETT Barcelona School of Tourism, Hospitality and Gastronomy
Master in Dirección de Empresas / Master en Dirección Hotelera y Restauración TEC de Costa Rica / EUHT CETT-UB
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Hotelería; Marketing y comercialización; Organización empresas y gestión de las personas; Restauración; Sumillería

JESÚS MOLINA RODRÍGUEZ

Consultant in human resources
PhD in Tourism Universitat de Girona
Block/Department: Direcció estrarègica; Organización empresas y gestión de las personas

CARLOS MORENO CLEMENTE

Cap de Mobilitat Fira Barcelona
PhD in Comunicació Audiovisual, Publicitat i Relacions Públiques Universitat Complutense de Madrid
Block/Department: Empresas y servicios turísticos

ALBERT PALAU LÓPEZ

Development & Asset Management Catalonia Hotels & Resorts Group
Master in Dirección Económico Financiera ESADE - Universitat Ramón Rull
Block/Department: Economia i finances

ALBERT PASCUAL I CARNÉ

SEM & Social Ads Manager Bigseo
Bachelor in BA in advertising and public relations Universitat de Barcelona
Block/Department: Marketing y comercialización

MARIA PASSALACQUA

Directora Club EMAS
Postgrado in Political Sciences and International Policy Universitá de Padova-Italia
Block/Department: Empresas y servicios turísticos

ANA URROZ OSÉS

University Professor Universitat de Barcelona
PhD in Arts Universitat de Barcelona
Block/Department: Marketing y comercialización

ESTHER VELASCO FERREIRO

Research professor CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Marketing UCAM Universidad Católica San Antonio de Murcia
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico
Block/Department: Marketing y comercialización; Turismo y cultura

WARD WIJNGAERT

Manager Associació de Campings de Girona
Master in Communication, protocol and event organisation ESDEN
Block/Department: Hotelería; Marketing y comercialización
 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to the Resource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Jardín

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management
Aulas
Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Aulas

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Aulas

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

Pasillo

  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management
Residencia Ágora BCN
Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management
Residencia Ágora BCN
Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management
Residencia Ágora BCN
Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management
Residencia Ágora BCN
Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management
Residencia Ágora BCN

LEARNING SPACES

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

CETT INTERNATIONAL SUPPORT

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

PROCEDURES RELATED TO YOUR ACADEMIC STAY

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

LANGUAGES

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

ACCOMODATION

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones:

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market.

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities:

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to:

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

INTERNSHIP

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

ÁGORA BCN INTERNATIONAL UNIVERSITY RESIDENCE

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation. We also have our own four-star hotel, the Hotel Alimara, where you and your family members can enjoy advantages and discounts.

agora

HOTEL ALIMARA

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

We want to shape the best professionals. That is why the recommended access profile for prospective students of the Official Master's Degree in Tourism Business Management is:

  • Have basic knowledge in tourism business management.
  • Have empathy and willingness to work in a team.
  • To have a high ethical sense.
  • To have analytical and organizational skills.
  • Have critical and reflective capacity.
  • Have an adequate level of languages, essential for training and your professional career.
  • Be able to study the dynamics of the sector internationally.

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Training complements
The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

The training complements to be completed by students depending on the degree they hold are set out below:

Complementary training

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
Degree in Economics .
Degree in Business Administration and Management .
Degree in Market Research and Techniques .
*** ***
Degree in Public Relations, Communications, and similar programs The established complementary training is required: Global Tourism 9 ECTS.
Degree in Humanities .
Degree in Geography .
Any other bachelor's degree .

Courses established as complementary training for the master's:

  • Strategic and Operational Marketing 6 ECTS
  • Economic and Financial Management of Tourism Companies 6 ECTS

Total complementary training: 12 ECTS

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2021/2022 academic year, also taking into account the difficulties generated by COVID-19.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

 

Our Guidance Team will answer you

Cristina Pérez

Future Student Guidance Manager

admissio@cett.cat

Telf +34 677 907 485

Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management Photography from: Official Master in Business Tourism Management | Official Master in Business Tourism Management

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