Photography from: Syllabus | Official Master in Business Tourism Management

Universidad de Barcelona
Syllabus

Syllabus

Call for applications: October 2021
 

HOW IS THE METHODOLOGY OF THE OFFICIAL MASTER IN BUSINESS TOURISM MANAGEMENT?

Our learning model is designed to facilitate your analysis and understanding of all aspects of business management through your active participation in classes, challenges and projects.

It is based on five pillars:

CBL

This study system is based on Challenge-Based Learning (CBL). During the course, you will face real challenges posed by teachers and organizations that are part of the CETT-UB partner network.

Institutions such as La Roca Village, La Pedrera, Barcelona City Council, or the event #4YFN of the Mobile World Congress have contributed to the master's by posing challenges to be solved by our students.

PBL

Thanks to Project-Based Learning (PBL), you will develop comprehensive projects that respond to specific existing problems in the tourism sector. Thus, working in a real context, you will acquire collaboration, problem-solving, and critical thinking skills.

Our students have already developed projects with the Diputació de Barcelona, the environmental protection association Trenca, or the event organization company Evento Plus.

GAMIFICATION

Gamification is a fun and friendly experiential learning method with which you will earn to solve complex problems in a given time. Gamification generates an environment in which there is no fear of error but the possibility of reaching goals and achieving objectives.

Our master focused on the direction and management of tourism companies applies gamification through different software to solve cases by playing, such as Kahoot, Touristfy! or Socrative.

DESIGN THINKING

Design thinking is a 100% user-oriented methodology to find solutions in a specific area or sector. This methodology will allow you to work on creativity providing innovative and disruptive solutions in a short time. This methodology that encourages your creativity and your ability to work in a team is implemented in various subjects of the Master, including the core Marketing Management in Tourism Companies. In this subject, design thinking occupies a fundamental place for the approach and development of Marketing Plans, or in some specialty subjects such as Sustainable Experience Design, Web Design, or Experience Management.

CASE STUDY

You will visit different companies and institutions in Barcelona in event management, the application of digital marketing, and sustainability. You will learn and apply concepts acquired from the presentation and exposure of real company situations presented in situ by their managers.

ASSESSMENT

The Master does not have final exams. The evaluation is based on the faculty's continuous monitoring and course management and the resolution of individual or group written tests and elaborating assignments during the course.

Official Master in Business Tourism Management

Total master credits: 60 ECTS (European Credit Transfer System)

Required subjects: 18 ECTS

Code Required Subjects 18 ECTS
0590002 Economic and Financial Management 6
0590003 Strategic Management 3
0590026 Marketing Management in Tourism Companies 6
0590027 Management skills 3

Specialty electives: 42 ECTS

MASTER'S CAPSTONE PROJECT

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

At the end of this Master, you will obtain the following degree depending on the chosen specialty:

1) Official Degree University of Barcelona: University Master's Degree in Tourism Business Management. Specialization in:

  • Digital Tourism Marketing
  • Event Management
  • Responsible and Sustainable Tourism

BOE. Resolution of November 14, 2014, of the University of Barcelona, publishing the Master's Degree in Hotel and Restaurant Management syllabus.*

*Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

2) Degree from CETT, Barcelona School of Tourism, Hospitality & Gastronomy: University Master's Degree in Tourism Business Management, according to the chosen specialty.

3) Double or triple specialization: if you wish, the Official Master's Degree in Tourism Business Management offers you the possibility of taking the three specialties of the program, thus expanding your skills to adapt to the labor market.

Likewise, besides the University of Barcelona's official degree, you will obtain a diploma with the training you have completed, recognized by the sector for its academic and professional excellence.

RUCT Code: 4311520

This Master's Degree has been taught since 2014, being verified by the Catalan Agency for University Quality (AQU), the highest university quality body in Catalonia, a reason that gives this program a rigorous academic trajectory.