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Official Master of Tourism Innovation Management

Official Master of Tourism Innovation Management

Call for applications: October 2021
 

Thanks to our Official Master's Degree in Innovation in Tourism Management, you will learn to design disruptive, unique tourism products and projects that positively impact society and the environment.

At CETT-UB, we are aware of applying innovation models focused on tourist destinations' capacity. It is necessary to design competitive and quality products through its strategic, organizational, and operational models. All this considering the particularities of the sector:

  • The intangibility of tourism products and services.
  • The interdependence between the resources managed at the destination and its companies.

The sector needs disruptive profiles to innovate, lead, and manage tourist destinations facing the industry's challenges: globalization, digitalization, new types of customers, and sustainability concerns.

Do you want to be part of a new generation of professionals who develop new tourism models based on smart destinations, gastronomy, cultural, and natural heritage?

In this Master's degree, you will acquire the knowledge and skills necessary to:

  • Innovate in the management and supply of tourism services to adapt them to the new structure of tourism intermediation in the markets, driven by digital technologies and a new consumer type.
  • Identify new demand needs, exploiting new technologies for strategic decision making.
  • Build a work culture, efficient, organized, and focused on customers and sustainability.
  • Ensure a balance between tourism activity and its environment. The priorities for action in sustainability must include an understanding of the impacts generated by the tourism phenomenon.
  • Discover more reasons to course this master.

Our program allows you to specialize in three areas. You will be able to make the most of and understand their synergies to create unique tourism products. Thus, throughout the course, you will study subjects common to a Master's degree in Innovation in Cultural and Natural tourism, those of a Master's degree in Gastronomic tourism, and those of a Master's degree in Planning Design of tourist destinations.

Un nou Turisme,

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

ONE MASTER'S DEGREE AND THREE SPECIALTIES

The master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

WHY STUDY THE OFFICIAL MASTER'S DEGREE OF INNOVATION IN TOURISM MANAGEMENT?

This Master's will provide you with the hard and soft skills necessary to incorporate innovation into your work culture.

  • You will respond to the challenges of the sector thanks to the knowledge of innovation in management, which will allow you to develop new products and services based on the sustainable use of the resources of the territory in any of the three specific areas of the Master: Gastronomy, Culture and the natural environment, and Territorial planning

  • You will create a culture of innovation: you will be oriented towards developing and constantly valorizing new products and services based on the sustainable use of territorial resources and technological tools' efficient use.

  • You will design and communicate differential experiences: you will learn storytelling and storydoing to create and share competitive products and services.

  • You will have a comprehensive vision of tourism and its components: you will understand the sector's diversity, its essential elements, and its needs.

  • You will learn with the best: the Master's has an outstanding teaching staff, with a renowned and established professional and academic background. Besides, active collaborators participate and contribute their experience through case studies.

  • You will see the sector from the inside: the Master's includes visits to companies, institutions, organizations, and tourist destinations that will allow you to learn first-hand about innovative and successful tourism models, as well as update you on the latest trends in the sector.

  • Most of our students find jobs once they finish the Master's degree or are promoted within their company.

  • An official Master's Degree; it is the only Official Master's Degree in Tourism Management Innovation awarded by the University of Barcelona and CETT. Academically recognized in Spain and abroad, it will also give you access to doctoral studies.

Two paths for your professional development:

  • A research-oriented Master's degree: this is the only Master's degree that offers a solid research base based on CETT's Research Groups' extensive trajectory and scientific production. You will have to take two subjects oriented to research methodology.

  • A Master's degree oriented to professional practice that allows you to carry out curricular and extracurricular internships. CETT-UB has more than 900 collaboration agreements to do these internships.

What do our master students think?

Ilaria Coribello
I chose this master's degree because of its practical approach

Ilaria Coribello

Master of Tourism Innovation Management, Tourism Management of Natural and Cultural Heritage Specialization
David Goshn
I chose this Master because it is an official Master attached to the University of Barcelona.

David Goshn

Master of Tourism Innovation Management, Tourism Management of Culinary and Gastronomic Heritage Specialization
Leila Sabtec
I had the opportunity to learn a lot from my classmates.

Leila Sabtec

Master of Tourism Innovation Management, Tourism Management of Urban Destinations Master of Tourism Innovation Management, Tourism Management of Culinary and Gastronomic Heritage Specialization

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE MASTER'S DEGREE IN INNOVATION IN TOURISM MANAGEMENT?

The general objective of the Official Master's Degree in Innovation in Tourism Management is to train you in the culture of innovation so that you can make strategic decisions in organizations, institutions, companies, and tourist destinations.

The specific objectives to achieve with this Master's Degree are:

  • To understand all aspects of R&D&I in tourism and integrate all elements linked to research and design of innovative tourism products and services.
  • To delve into the essential professional knowledge that will allow you to innovate to ensure the success and transformation of institutions, organizations, and tourist destinations.
  • Provide the tools and techniques for the analysis and diagnosis of current and future strategic challenges in the tourism sector,
  • Learn to formulate strategies necessary to guarantee the competitiveness and sustainability of tourism based on innovative processes.
  • Enhance your leadership skills and contribute to implementing more effective innovative management models in organizations and destinations in the tourism sector.
  • Promote the culture of innovation and entrepreneurship in the tourism sector.

WHAT COMPETENCES WILL YOU ACQUIRE WITH THE MASTER'S DEGREE IN INNOVATION IN TOURISM MANAGEMENT?

The main competencies that you will develop throughout this Master's degree in tourism innovation are:

  • Improve management skills in developing and valorizing new products based on the territory, cultural and natural resources, and gastronomy.
  • Develop strategies and actions for marketing and communication of tourism projects.
  • Transform ideas and knowledge into value for the client to generate sustainable results for tourism organizations and society.
  • Understand the principles of tourism and the importance of its socio-cultural and environmental impact.
  • Understand the tourism destination as an integral system where a multitude of variables and factors interact.
  • Develop and apply innovative methods and tools for territorial planning and management of tourist destinations.
  • Design the strategic planning process of the tourist destination.
  • Analyze and evaluate a territory's cultural and gastronomic resources' tourism potential to design products, services, and innovative projects.
  • Identify, pose or solve a problem in a relevant and creative way, interpreting and evaluating the results obtained with a critical spirit.

Other_

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Fòrum Gatronómic
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Centro de recursos

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Recepción

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Aulas

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Aulas

COURSE OVERVIEW

The Master's Degree consists of the first block of core subjects in the three specialties to lay the foundations of the concept of innovation applied to the tourism sector. In a second block, you will take the specialization-specific subjects.

itinerario del master con sus especialidades

Note that you can take a second or third specialization after finishing the Master's degree and your chosen domain. Ask our careers' service team for details.

DURATION

The syllabus of the Official Master's Degree in Innovation in Tourism Management in any of its specialties lasts one academic year, equivalent to one year.

The Master's is aimed at those people who want to learn and delve deeper into the tools and strategies of innovation to face the changes in the tourism sector.

  • Technicians and professionals in management positions

Professionals in the sector need to update their knowledge and professional skills and learn about the latest trends and tools that affect their professional specialization.

  • Business owners of tourism companies

Entrepreneurs and business owners who wish to learn more about strategies, techniques, and tools for tourism management, applying the culture of innovation.

  • Entrepreneurs

People interested in developing business projects in this sector, knowing beforehand the keys to success and its risks, and going deeper into the different areas of innovation in management.

  • University graduates

University graduates who wish to boost their professional career and expand their professional contacts in the tourism sector.

Masters 2020

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Jardín

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management
Aulas
Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management

Aulas

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management

Aulas

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management

Pasillo

This Master's will allow you to develop your professional career in:

  • Public administrations
  • Tourism companies
  • Cultural organizations and facilities
  • Gastronomic entities and companies
  • Tourism foundations
  • Private tourism consultancies and advisors
Cuales son los ámbitos laborales del master de restauración y hoteleria

PROFESSIONAL OPORTUNITIES

The main professional opportunities for our students of this Master's are:

  • Manager of companies and destinations linked to cultural and natural heritage, gastronomic and culinary heritage, and urban destinations.
  • Responsible for culture, gastronomy, and tourism planning departments.
  • Consultant, advisor, and coach for tourism organizations and destinations.
  • Entrepreneur
  • Professor and researcher specialized in the cultural, historical, natural, and territorial aspects of the tourism sector.

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

HOW IS THE METHODOLOGY OF THE OFFICIAL MASTER'S DEGREE IN TORUSIM MANAGEMENT?

Our learning system is designed to help you analyze and reflect on the different aspects that affect tourism innovation and ensure that you make decisions following the sector's dynamic realities.

Throughout the course, you will actively participate in the different challenges proposed by instructors and professionals in the sector to find specific solutions to different types of businesses, organizations, and tourist destinations.

The Master's Degree is divided into thematic modules, developed through face-to-face work sessions of a theoretical and practical nature. Also, during the course, professionals and active managers will participate in class, which will provide you with different and enriching points of view.

Our learning system is based on:

  • Case studies.

You will visit different organizations and companies in Barcelona, relevant for their innovative management of resources and destinations. With the help of the project managers or directors, you will learn and apply the acquired concepts.

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

ASSESSMENT

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Official Master of Tourism Innovation Management

Total master credits: 60 ECTS (European Credit Transfer System)

Required subjects: 15 ECTS

Specialty electives: 45 ECTS

MASTER'S CAPSTONE PROJECT

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Some of the companies that collaborate with CETT-UB

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
B
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When you finish your Master's degree, you will obtain:

1) An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management.

BOE. Resolution of November 14, 2014, of the University of Barcelona, publishing the Master's Degree in Innovation of Tourism Management syllabus.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

2) A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:

  • Master's Degree in Tourism Management of Cultural and Natural Heritage.
  • Master's Degree in Tourism Management of Culinari and Gastronomic Heritage.
  • Master's Degree in Tourism Management of Urban Destinations.

3) Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.

 

Direction

EMMA PLA RUSCA

Director of the Master's Degree in Tourism Innovation Management. Coordinator of Management of Culinary & Gastronomic Heritage Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Sociedad de la Información y del Conocimiento Universitat Oberta de Catalunya-UOC
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Enoturismo, Turismo gastronómico
Block/Department: Empresas y servicios turísticos; Gastronomía; Innovació; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnología de los alimentos y salud; Turismo y cultura; Turismo y territorio

Coordination

YADUR GONZÁLEZ MEZA

Profesor y Coordinador del Máster Universitario en Innovación en la Gestión Turística, especialidad Gestión Turística del Patrimonio Cultural y Natural CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Gestión de la Cultura y el Patrimonio Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Block/Department: Marketing y comercialización; Turismo y cultura; Turismo y territorio

DANIEL IMBERT-BOUCHARD RIBERA

Lecturer and Researcher in Tourism & Territory CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Movilidad, Planificación turística, Turismo y territorio
Block/Department: Derecho y políticas turísticas; Empresas y servicios turísticos; Turismo y territorio

Faculty

FCO. JAVIER ALBARRACÍN CORREDOR

Founding Partner Barcelona Halal Services
Bachelor in Ciencias Políticas y de la Administración Universitat Autònoma de Barcelona
Block/Department: Tecnología de los alimentos y salud

ÀGATA ALBERO MIRALBELL

CEO INSPIRA GASTRONOMIA & HALAL SERVICES SL
Postgrado in Comunicación y Marketing Gastronómico y Enológico ABAT OLIBA
Block/Department: Turismo y territorio

MARC ÁMBIT FERNÁNDEZ

Project Management Consultant
Bachelor in Humanities Universitat Oberta de Catalunya
Block/Department: Gestió de projectes i emprenedoria; Organización empresas y gestión de las personas

ORIOL ANGUERA TORRELL

Lecturer and Researcher CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Economía Universitat Pompeu Fabra
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Area of expertise: Economía turística, Internacionalización de la industria hotelera, Economía aplicada a la hotelería
Block/Department: Economia i finances; Marketing y comercialización

JORDI ARCOS PUMAROLA

Lecturer & Researcher in Tourism & Culture CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Education, Society and Quality of Life Universitat de Lleida
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Patrimonio, Turismo cultural, Turismo literario
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

GEMA BARCELÓ AGUILÓ

Senior Regulatory Manager Danone SA
PhD in Chemistry Universitat de Barcelona
Block/Department: Gastronomía

ANNA BOZZANO

Director El Peix al Plat
PhD in Maritime Sciences Universitat Politécnica de Catalunya
Block/Department: Gastronomía

DINAH ROSA BROMBERG ANIYAR

Consultora Tactile Studio
Master in Planificación Integral para el Desarrollo del Turismo Universidad del Zulia, Venezuela
Block/Department: Turismo y cultura

CESAR CÁNOVAS HERRERIAS

Sommelier Monvínic
in Sommelier Escola de Restauració i Hoteleria de Barcelona
Area of expertise: Innovación en servicio de sala, Innovación en sumilleria, Maridajes
Block/Department: Gastronomía; Sumillería

AINHOA CARBALLIDO RISCO

Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
in PhD Program in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización; Turismo y territorio

OSCAR CASANOVAS IBAÑEZ

Lecturer and Academic Director for the Bachelor's Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Law Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Política turística, Derecho turístico
Block/Department: Derecho y políticas turísticas; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Turismo y territorio

FRANCESC CASTRO CIRAC

Marketing and Communications Manager Aborígens
Master in Gastronomy and Communications Universitat de Vic
Block/Department: Marketing y comercialización

JOAN COLL RIBA

Main Partner Cultruta
Bachelor in Media Communication Universitat Pompeu Fabra
Block/Department: Marketing y comercialización; Turismo y cultura

DELIA COLOMER BOSCH

Agroalimentary Quality Promotion Director Departament d’Agricultura, Ramaderia, Pesca i Alimentació-Generalitat de Catalunya
Bachelor in Pharmacy Universitat de Barcelona
Block/Department: Tecnología de los alimentos y salud

JOSEP COMA GUITART

Associate Lecturer in Regional Geographic Analysis Universitat de Barcelona
Bachelor in Geography Universitat de Barcelona
Block/Department: Turismo y cultura; Turismo y territorio

CAROLINE ISABELLE COURET

Cofounder and CEO Creative Tourism Network
Master in Action artistique, politiques culturelles et Muséologie Université de Bourgogne
Block/Department: Turismo y cultura

LEILA DWORKIN

Coordinator and Project Manager Laberint Cultura SCCL
Master in Cultura Histórica y Comunicación Universitat de Barcelona
Block/Department: Turismo y cultura

LAIA ENCINAR PRAT

Technical suport of the Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Educación Universitat Autònoma de Barcelona
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Block/Department: Investigación en turismo, hotelería y gastronomía

JAUME FONT GAROLERA

Associate Lecturer in Geografical Analysis Universitat de Barcelona
PhD in Geography and History Universitat de Barcelona
Area of expertise: Geografía del turismo, Planificación turística
Block/Department: Turismo y territorio

XAVIER FONT URGELL

Manager of the Technical Tourism Office Diputació de Barcelona
PhD in Geography Universitat de Barcelona
Block/Department: Turismo y territorio

MARCEL FORNS BERNHARDT

General Manager GEBTA
Master in International Economic Law Universitat de Barcelona, Wilhems-Westfälische Universität Münster (Alemanya)
Block/Department: Derecho y políticas turísticas; Empresas y servicios turísticos; Turismo y territorio

MARIA PILAR GARCÍA FUERTES

Director Museu del Ferrocarril de Catalunya
PhD in Geography and History Universitat Autònoma de Barcelona
Block/Department: Turismo y cultura

RAFAEL GONZÁLEZ GÓMEZ

Founder and Partner Vivential Value
Bachelor in Business Management Universitat de Barcelona
Block/Department: Marketing y comercialización; Turismo y territorio

LLUC GUARRO SERRAHIMA

Digital Marketing & Innovation. Thinker & Maker. CETT Barcelona School of Tourism, Hospitality and Gastronomy
Bachelor in Economics Universitat Autònoma de Barcelona
Block/Department: Direcció estrarègica; Innovació

LUCIA HERNÁNDEZ GORGOJO

Estrategy Manager. Colaborative Tourism Expert Ouishare
Bachelor in Marketing EADA Business School
Block/Department: Turismo y territorio

MARC HERNÁNDEZ GÜELL

CEO TEMPESTA MEDIA SL
Master in e-business UPC Universitat Politècnica de Catalunya
Block/Department: Turismo y cultura

SUSANNA IZQUIERDO FERNANDEZ

Public use and Environmental Education Technician Fundació Catalunya-La Pedrera
Bachelor in Environmental Science Universitat Autònoma de Barcelona
Block/Department: Turismo y cultura

ELENA JUNCOSA VECCHIERINI

Director Fundació Mas Miró
Master in Museology and Heritage Managament Universitat de Barcelona
Block/Department: Turismo y cultura

ISABEL LUGO GENEROSO

Lecturer in Gastronomy History CETT Barcelona School of Tourism, Hospitality and Gastronomy
Bachelor in Art History Universitat de Barcelona
Area of expertise: Historia de la cocina, Patrimonio gastronómico
Block/Department: Cocina; Gastronomía; Turismo y territorio

EVARIST MARCH SARLAT

Director Naturalwalks
Bachelor in Biology Universitat de Barcelona
Block/Department: Gastronomía; Turismo y cultura

JAUME MARÍN RABIOL

Freelance
Bachelor in B.A. Business Studies Glasgow Caledonian University
Block/Department: Innovació; Marketing y comercialización

CARME MIRÓ ALAIX

Responsable del Pla Bàrcino Servei d'Arqueologia de Barcelona - ICUB
Bachelor in Prehistoria, Historia Antigua y Arqueología Universitat de Barcelona
Block/Department: Turismo y cultura

JOY NGO DE LA CRUZ

Researcher Fundación para la Investigacion Nutricional
Master in Public Health Master of Public Health
Block/Department: Tecnología de los alimentos y salud

GEMMA OÑA VIZCAINO

Food Safety Technician SAIA, S.L.
Bachelor in Food Science and Technology Universitat de Barcelona
Block/Department: Restauración; Tecnología de los alimentos y salud

EUGENI OSÁCAR MARZAL

Research Director CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Didactics of Social Sciences and Heritage Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico, Turismo cultural
Block/Department: Marketing y comercialización; Turismo y cultura

ROSA Mª PARADELL DURO

Directora de la Innovation Business Unit i2cat Fundation
in Telecommunications Universitat Politècnica de Catalunya
Block/Department: Innovació

MARTÍ POL NUEVO

Coordinador de projectes i consultor en revitalització urbana Focalizza
Master in Official Master of Tourism Innovation Management, Tourism Management of Urban Destinations Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
Block/Department: Turismo y territorio

LLUIS PUJOL MARCO

Manager Saborea España
Bachelor in Ciencias Económicas y Empresariales Universitat de Barcelona
Block/Department: Marketing y comercialización

AUGUSTO RAMOS MÉNDEZ

CEO SISMOTOUR SL.
Bachelor & MSc in Ingeniero Industrial Universidad de Sevilla
Block/Department: Turismo y territorio

ANA REQUEJO ALONSO

Museologist and Expert in Applied Technology for Heritage
PhD in Geography and History Universidad de Santiago de Compostela
Block/Department: Turismo y cultura

ANA REVENTÓS GIL DE BIEDMA

Communication strategy & planning Own Business
Master in Gestión Cultural Universitat de Barcelona
Block/Department: Marketing y comercialización

JOAN RIBAS SERRA

Associate Lecturer Fundació Alicia
PhD in Social and Cultural Anthropology Universitat de Barcelona
Block/Department: Gastronomía

ELENA RIDOLFI

Coordinator for the Master's Degree in Tourism Management: Sustainability and Quality Management Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography: Urbanism and Public Politics Universitat Autònoma de Barcelona Universidad IUAV (Italia)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Turismo y territorio, Turismo sostenible, Gobernanza territorial y urbana, Planificación territorial
Block/Department: Direcció estrarègica; Derecho y políticas turísticas; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Turismo y territorio

CONXA RODÀ DE LLANZA

Co-Director of the Postgraduate Course in Digital Strategy for Cultural Organizations Universitat Oberta de Catalunya_Museu Nacional d'Art de Catalunya
Bachelor in Filosofía i Letras, especialidad Filología Hispánica Universitat de Barcelona
Block/Department: Turismo y cultura

XAVIER ROGET PADROSA

Responsable de Dirección Territorial Diputació de Barcelona
Bachelor & MSc in Ingeniero Técnico Forestal
Block/Department: Turismo y cultura

NEUS SALLÉS TENAS

Associate Lecturer Universitat de Barcelona
PhD in Didactics of Social Sciences Universitat de Barcelona
Block/Department: Turismo y cultura

DAMIÀ SERRANO MIRACLE

Marketing Experience and Research Manager Agència Catalana de Turisme / Catalan Tourist Board
PhD in Geography Universitat de Barcelona
Area of expertise: Enoturismo, Geografía del turismo, Planificación turística
Block/Department: Turismo y cultura; Turismo y territorio

RAMON SERRAT MULÀ

Lecturer & Researcher CETT Barcelona School of Tourism, Hospitality and Gastronomy
Master in Tourism Innovation Management EUHT CETT-UB
Area of expertise: Gestión turística local, Paisaje y patrimonio, Turismo urbano
Block/Department: Turismo y cultura; Turismo y territorio

ALBERT SIERRA REGUERA

New Technology Manager Agència Catalana del Patrimoni
Bachelor in Geography and History Universitat de Barcelona
Block/Department: Turismo y cultura; Turismo y territorio

MARTÍ TERÉS I RIOS

Chief Executive Officer Oleum Flumen
Master in Business Administration and Management Universitat Politècnica de Catalunya
Block/Department: Gastronomía

PATRICK TORRENT QUERALT

Executive Director Agència Catalana de Turisme
Bachelor in Law Universidad Nacional de Educación a Distancia
Block/Department: Marketing y comercialización

ESTHER VELASCO FERREIRO

Research professor CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Marketing UCAM Universidad Católica San Antonio de Murcia
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico
Block/Department: Marketing y comercialización; Turismo y cultura

RICARDO IGNACIO YUSIM

Profesor e Investigador Universidad Politécnica de Valencia
PhD in Architecture, Spatial Planning and Landscaping Universidad Politécnica de Valencia
Block/Department: Turismo y cultura
 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to the Resource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management

Jardín

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management
Aulas
Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management

Aulas

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management

Aulas

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management

Pasillo

  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management
Residencia Ágora BCN
Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management
Residencia Ágora BCN
Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management
Residencia Ágora BCN
Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management
Residencia Ágora BCN
Photography from: Official Master of Tourism Innovation Management | Official Master of Tourism Innovation Management
Residencia Ágora BCN

LEARNING SPACES

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

CETT INTERNATIONAL SUPPORT

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

PROCEDURES RELATED TO YOUR ACADEMIC STAY

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

LANGUAGES

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

ACCOMODATION

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones:

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market.

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities:

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to:

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

INTERNSHIP

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

ÁGORA BCN INTERNATIONAL UNIVERSITY RESIDENCE

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation. We also have our own four-star hotel, the Hotel Alimara, where you and your family members can enjoy advantages and discounts.

agora

HOTEL ALIMARA

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

To access the Official Master's Degree in Innovation in Tourism Management, we recommend:

  • Be eager to enter a dynamic sector, where adaptability, flexibility, empathy and leadership, teamwork, and project management skills are valued.
  • Have a high sense of ethics.
  • Be critical and with reflective capacity.
  • Have organizational and analytical skills.
Complementary training
Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
Degree in Economics .
Degree in Business Administration and Management .
*** ***
Associate's Degree/ Bachelor's Degree in Human Nutrition and Dietetics The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.
Degree in Law .
Degree in Labor Sciences .
Any other bachelor's degree .

Courses established as complementary training for the master's:

  • Accommodations Management 6 ECTS – students in the Hospitality Management specialization.
  • Restaurant Management 6 ECTS – students in the Restaurant Management specialization.
  • Economic and Financial Management of Tourism Companies 6 ECTS – students in both specializations.

Total complementary training: 12 ECTS.

Provisional schedule of complementary trainning: online

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Training complements
The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

The training complements to be completed by students depending on the degree they hold are set out below:

Complementary training

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
*** ***
Associate's Degree/ Bachelor's Degree in Human Nutrition and Dietetics .
Degree in Economics .
Degree in Business Administration and Management The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.
Degree in History .
Degree in Art History .
Degree in Public Relations, Communications, and similar programs .
Degree in Humanities .
Degree in Geography .
Degree in Anthropology .
Any other bachelor's degree .

Courses established as complementary training for the master's:

  • Global Tourism 9 ECTS.

Total complementary training: 9 ECTS.

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2021/2022 academic year, also taking into account the difficulties generated by COVID-19.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

 

Our Guidance Team will answer you

Cristina Pérez

Future Student Guidance Manager