Photography from: Objectives | Postgraduate degree in Revenue Management and Digital Marketing
Universidad de Barcelona
Academic Offer
Objectives

Objectives

  • Get to know the key concepts, techniques and latest strategies in revenue management, identifying the ideal online distribution channels to fully optimize revenues and applying the latest trends in digital marketing.

  • To manage and develop guidelines to optimize the profitability of the revenue department in tourism companies.

  • To critically select the digital tools that will enable you to maximize the income of tourism businesses through a careful application of the main techniques in sales and distribution.

  • To understand the digital marketing environment in business: recognize the importance of and learn how to manage online reputation.

  • To learn how to develop a digital marketing plan using the latest online marketing tools (social networks, search engine advertising, etc.) and gain knowledge in how to monitor results through monitoring programs, control and analysis.