Program
Module 1: Fundamentals of Revenue Management
- Definition and basis of Revenue Management.
- Forecasting.
- Demand Control.
- Price Management.
- Sales and Distribution.
Module 2: Techniques and Application fo Revenue Management
- Basics of Revenue Management and its Support Tools.
- Revenue Management Software: Basic Management Needs.
- Online Distribution Management to Maximize Revenue.
- Online Reputation, Client Fidelization, and Revenue Management.
- Case Study
Module 3: Digital Marketing
- Introduction to Digital Marketing
- Digital Marketing Plan
Final Project