Program

Module 1: Fundamentals of Revenue Management

• Definition and basis of Revenue Management.
• Forecasting.
• Demand Control.
• Price Management.
• Sales and Distribution.

Module 2: Techniques and Application fo Revenue Management

• Basics of Revenue Management and its Support Tools.
• Revenue Management Software: Basic Management Needs.
• Online Distribution Management to Maximize Revenue.
• Online Reputation, Client Fidelization, and Revenue Management.
• Case Study

Module 3: Digital Marketing

• Introduction to Digital Marketing
• Digital Marketing Plan

Final Project