Postgraduate degree in Revenue Management and Digital Marketing

Modality: Online
Lasting: 1 course (30 ECTS)
Call for applications: 14/10/2019
Languages: Spanish


Module 1: Fundamentals of Revenue Management

  • Definition and basis of Revenue Management.
  • Forecasting.
  • Demand Control.
  • Price Management.
  • Sales and Distribution.

Module 2: Techniques and Application fo Revenue Management

  • Basics of Revenue Management and its Support Tools.
  • Revenue Management Software: Basic Management Needs.
  • Online Distribution Management to Maximize Revenue.
  • Online Reputation, Client Fidelization, and Revenue Management.
  • Case Study

Module 3: Digital Marketing

  • Introduction to Digital Marketing
  • Digital Marketing Plan

Final Project