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Academic Offer > Postgraduate degree in Revenue Management and Digital Marketing > Curriculum > Program

General information

Modality: Online

Lasting: 1 course (30 ECTS)

Call for applications: 02/03/2020

Languages: Spanish

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Postgraduate degree in Revenue Management and Digital Marketing

General information

Modality: Online

Lasting: 1 course (30 ECTS)

Call for applications: 02/03/2020

Languages: Spanish

Application Form

Postgraduate degree in Revenue Management and Digital Marketing

Presentation
Curriculum
- Objectives
- Program
  Program
  
  Module 1: Fundamentals of Revenue Management
  
  Definition and basis of Revenue Management.
  
  Forecasting.
  
  Demand Control.
  
  Price Management.
  
  Sales and Distribution.
  
  Module 2: Techniques and Application fo Revenue Management
  
  Basics of Revenue Management and its Support Tools.
  
  Revenue Management Software: Basic Management Needs.
  
  Online Distribution Management to Maximize Revenue.
  
  Online Reputation, Client Fidelization, and Revenue Management.
  
  Case Study
  
  Module 3: Digital Marketing
  
  Introduction to Digital Marketing
  
  Digital Marketing Plan
  
  Final Project
- Duration
- Teaching staff
Formal qualification