Postgraduate degree in Revenue Management and Digital Marketing

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Modality: Online
Lasting: 1 course (30 ECTS)
Call for applications: 14/10/2019
Languages: Spanish

Introduction

In today’s high-competitive environment, the Hotel sector is undergoing a transformation in areas such as distribution and sales. The management of both services and products at touristic establishments has become more complex and requires professionals with specialized training that can answer the expectations of the client and, at the same time, a higher rate of profitability.

Due to this factor, the Revenue Manager figure is more relevant than ever in the effective management of touristic businesses and accommodations, especially as the point person in charge of optimizing the revenue as a product of establishing the base prize according to the variability of market demand. At the same time, Digital Marketing has become essential to all touristic companies that wish to shine and be successful.

Answering the need for proper training in all these factors, CETT-UB offers the postgraduate degree in Revenue Management and Digital Marketing. This is a University of Barcelona degree with the benefits that a 100% virtual training can provide. The objective of this course is to build the skills of the participants towards the effective management of products and services offered by the touristic establishments and acquire fundamental knowledge in Digital Marketing, the digitalization of the sector and the creation of new virtual business models. At the same time, this postgraduate degree provides with the necessary skills to create a digital marketing plan and gives the strategic knowledge to manage the brand and digital reputation of the touristic establishment.

This postgraduate degree is structured in three modules: the first one is focused on the keys towards the efficient management of revenue in touristic establishments. The second one, practical in nature, introduces the essential tools in Revenue Management. This second module also develops around transversal themes that directly affect the practices in Revenue Management, such as distribution and online reputation. The third module, focused o digital marketing, has a final application exercise: the creation of a Digital Marketing Plan. This is set so that the students are able to take the best performance out of the actions, campaigns, and different channels by way of the most innovative techniques, such as branding, inbound, email marketing, remarketing, etc.