Photography from: Program | Postgraduate degree in Wedding & Social Event Management
Universidad de Barcelona
Academic Offer
Call for applications: 11/10/2021



Module 1. The basics of weddings and social events - 6 ECTS

  • Introduction to the job of wedding & social events planner
  • The social events and weddings industry
  • History of wedding ceremonies
  • Types of wedding ceremonies
  • Other social events
  • Glossary of key concepts

Module 2. Designing the concept of weddings and social events - 5 ECTS

  • Experience management. The customer as the core of the design process
  • Managing service companies
  • Designing the event proposal. Concepts and tools

Module 3. Marketing and business management strategies - 6 ECTS

  • The Business Plan. Key aspects to create and manage a business
  • Branding & personal branding: how to create your own successful brand
  • Market segmentation and positioning; the search for niche markets
  • Developing a marketing plan for an events business


Module 4. Wedding management: managing the wedding or social event - 5 ECTS

  • Stages for good planning
  • Event management and supervision
  • COVID-19 and events. Events management after COVID-19
  • Stages of an event. Supervision tools
  • Priorities checklist
  • Selecting and managing suppliers
  • D-day; the Big Day
  • Prior legal considerations to organizing a social event

Module 5. Essential services, agents and external services - 5 ECTS

  • Accommodation and food and beverage services
  • Audio visual and communication and technology equipment and services
  • Systems and technologies to handle access to venue
  • Services and systems to set up stands and exhibition stalls
  • Cultural entertainment services, production of shows
  • Transport to access venue and collective internal transport
  • Design services, editing and printing of graphic, audiovisual and digital media
  • Other services
  • Negotiation techniques to deal with suppliers

Module 6. Your Dreams Workshop: design a project that can become true - 3 ECTS

  • Creating your contacts 'book
  • Your Dreams Workshop


  • Module 6 will give you the chance to apply the skills and knowledge acquired during the previous modules onto your own social event proposal.
  • Each module will comprise one or two learning assignments which will be part of the Your Dreams Workshop, therefore, carrying out the Workshop project will be done gradually and continuously.
  • Module 6 will require students to shape and give coherence to the project (as well as completing the other contents of the module).
  • You will be assigned a project mentor who will guide you and help you with your project.