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Academic Offer > Postgraduate degree in Wedding & Social Event Management > Curriculum > Program

General information

Modality: Online

Lasting: 7 months (30 ECTS)

Hours: 750 hours

1ª edition: from 17/02/2020 to 19/07/2020

Call for applications: 17/02/2020

Languages: Spanish

Tuition fee from: 3800 €

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Postgraduate degree in Wedding & Social Event Management

General information

Modality: Online

Lasting: 7 months (30 ECTS)

Hours: 750 hours

1ª edition: from 17/02/2020 to 19/07/2020

Call for applications: 17/02/2020

Languages: Spanish

Tuition fee from: 3800 €

Application Form

Postgraduate degree in Wedding & Social Event Management

Presentation
Curriculum
- Objectives
- Program
  Program
  
  Wedding & Event Design
  
  Module 1: Foundations of the Wedding and the Social Event.
  
  Introduction to the Figure of the Planner
  
  The industry of Weddings and Social Events
  
  History of Weddings
  
  Types of Weddings
  
  Analysis of the Wedding and Social Events Sector
  
  Glossary of Terms
  
  Module 2: tConcept Design of Weddings and Social Events**
  
  Experience management
  
  Costumer experience
  
  Design of the proposal. Concepts and tools
  
  Module 3: Strategies in Marketing & Business Management.
  
  The Business Plan
  
  Branding & Personal Branding: Brand Creation
  
  Segmentation, Positioning, and Niche-Market Rearch
  
  Development of a Marketing Plan
  
  Wedding & Event Planning
  
  Module 4: Wedding and Social Event Management.
  
  Steps Towards a Good Strategy
  
  Management and Assessment
  
  Stages of an Event
  
  Priorities Protocol
  
  Supplier Management
  
  D-Day (The Day of the Event)
  
  Legal Considerations Before Organizing a Social Event.
  
  Module 5: Essential Services, Actors and External Services.
  
  Hospitality Services
  
  Services and Methods in Audiovisual and Telecommunications Setup
  
  Methods and Technologies in Access Management and Control
  
  Services and Systems in Building Stands and Exhibitions
  
  Services in Cultural Entertainment and Show Production
  
  Transport to the site of the event and internal group transportation
  
  Services in Design, Curation and Printing of Graphic, Video, and Digital resources
  
  Other Services
  
  Creation of your own Portfolio or Contacts Catalog
  
  Module 6: Dream Workshop, an Applied Knowledge Project.
  
  Dream Workshop Briefing
  
  Weddings and Social Events
  
  Brand/Business Creation
- Course duration
- Methodology and assessment
Formal qualification