Program

PATH 1. WEDDING & EVENT DESIGN - 17 ECTS

Module 1. The basics of weddings and social events - 6 ECTS

• Introduction to the job of wedding & social events planner
• The social events and weddings industry
• History of wedding ceremonies
• Types of wedding ceremonies
• Other social events
• Glossary of key concepts

Module 2. Designing the concept of weddings and social events - 5 ECTS

• Experience management. The customer as the core of the design process
• Managing service companies
• Designing the event proposal. Concepts and tools

Module 3. Marketing and business management strategies - 6 ECTS

• The Business Plan. Key aspects to create and manage a business
• Branding & personal branding: how to create your own successful brand
• Market segmentation and positioning; the search for niche markets
• Developing a marketing plan for an events business

PATH 2. WEDDING & EVENT PLANNING - 13 ECTS

Module 4. Wedding management: managing the wedding or social event - 5 ECTS

• Stages for good planning
• Event management and supervision
• COVID-19 and events. Events management after COVID-19
• Stages of an event. Supervision tools
• Priorities checklist
• Selecting and managing suppliers
• D-day; the Big Day
• Prior legal considerations to organizing a social event

Module 5. Essential services, agents and external services - 5 ECTS

• Accommodation and food and beverage services
• Audio visual and communication and technology equipment and services
• Systems and technologies to handle access to venue
• Services and systems to set up stands and exhibition stalls
• Cultural entertainment services, production of shows
• Transport to access venue and collective internal transport
• Design services, editing and printing of graphic, audiovisual and digital media
• Other services
• Negotiation techniques to deal with suppliers

Module 6. Your Dreams Workshop: design a project that can become true - 3 ECTS

• Creating your contacts 'book
• Your Dreams Workshop

Notes

• Module 6 will give you the chance to apply the skills and knowledge acquired during the previous modules onto your own social event proposal.
• Each module will comprise one or two learning assignments which will be part of the Your Dreams Workshop, therefore, carrying out the Workshop project will be done gradually and continuously.
• Module 6 will require students to shape and give coherence to the project (as well as completing the other contents of the module).
• You will be assigned a project mentor who will guide you and help you with your project.