Program

ITINERARY 1: WEDDING & EVENT DESIGN - 15 ECTS

Module 1: Foundations of the Wedding and the Social Event.

• Introduction to the Figure of the Planner
• The industry of Weddings and Social Events
• History of Weddings
• Types of Weddings
• Analysis of the Wedding and Social Events Sector
• Glossary of Terms

Module 2: tConcept Design of Weddings and Social Events**

• Experience management
• Costumer experience
• Design of the proposal. Concepts and tools

Module 3: Strategies in Marketing & Business Management.

• The Business Plan
• Branding & Personal Branding: Brand Creation
• Segmentation, Positioning, and Niche-Market Rearch
• Development of a Marketing Plan

ITINERARY 2: WEDDING & EVENT PLANNING - 15 ECTS

Module 4: Wedding and Social Event Management.

• Steps Towards a Good Strategy
• Management and Assessment
• Stages of an Event
• Priorities Protocol
• Supplier Management
• D-Day (The Day of the Event)
• Legal Considerations Before Organizing a Social Event.

Module 5: Essential Services, Actors and External Services.

• Hospitality Services
• Services and Methods in Audiovisual and Telecommunications Setup
• Methods and Technologies in Access Management and Control
• Services and Systems in Building Stands and Exhibitions
• Services in Cultural Entertainment and Show Production
• Transport to the site of the event and internal group transportation
• Services in Design, Curation and Printing of Graphic, Video, and Digital resources
• Other Services
• Creation of your own Portfolio or Contacts Catalog

Module 6: Dream Workshop, an Applied Knowledge Project.

• Dream Workshop Briefing
• Weddings and Social Events
• Brand/Business Creation