In a competitive environment such as the present one, it is necessary that the professionals who are in contact with the clients of establishments of tourist accommodations, have a series of skills, methods and techniques that allow them to establish an efficient relationship with the clients. In this way, they will be able to qualify for an optimal sale and a satisfied and faithful customer to the brand.
This course provides the necessary keys to achieve this. It also helps improve the interpersonal and communication skills of professionals. In addition, it will awaken the commercial and service capabilities and customer service.
It is a 100% online course, in video format.
It includes the explanation of theoretical concepts, practical examples of Role Plays and self-test evaluation to ensure the acquisition of the knowledge, skills and competencies necessary to succeed in this area.
·
Reception
staff / front-office (tourist accommodation).
·
Reservation
staff/ back-office staff (tourist accommodation).
·
Department
and marketing staff.
·
Any
professional interested in knowing how to improve and / or to consolidate their
knowledge on different sales and negotiation techniques.
Objectives:
The course will:
- Understand the importance of the product sales
activity. - Provide you with the basic knowledge to
identify the specific customers’ needs. - Know how to manage an effective sales planning.
- Enhance your sales
management skills to develop effective sales processes. - Know how to manage strategies and techniques
to boost your
sale. - Learn
how to implement management concepts and methods to offer tourism products
and services to customers. - Provide you with verbal and non-verbal
communication skills needed to sell tourism products and clients’
services. - Understand that sales is a shared responsibility
among different departments
Competences:
After the course you will be able
to:
- Effectively manage a complete
sales process - Improve your negotiation
abilities - Improve your interpersonal
communication capacities - Recognize the importance of the
sales process as a source of additional income for tourist establishments - Use upselling and cross-selling
techniques to increase your incomes - Make
use of active listening strategies to detect the customers’ needs - Explain
the product and services benefits properly in order to encourage customers to
make a purchase. Value contribution - Know the different types of objections
- Apply the appropriate
techniques to redirect a sale - Use appropriate techniques to
earn customer loyalty - Manage the price in the negotiation
process - Know how successfully close a
sale at the right time
Programa
Tema 1. Fundamentos básicos de la venta.
Tema 2. Cómo mejorar nuestra venta.
Tema 3. Las expectactivas de nuestros clientes.
Tema 4. Cómo reconducir una venta.
Profesorado
PROFESORADO: ESTHER VELASCO
Metodología
Es un curso con metodología 100% online, en formato vídeo. Incluye la explicación de los conceptos teóricos que se complementan con ejemplos prácticos de estilo tipo Role Play.
La evaluación es tipo autotest para asegurar la adquisición de los conocimientos, habilidades y competencias necesarias para triunfar en este ámbito.