Photography from: Course Presentation | Strategic Marketing in Gastronomy-Related Businesses
Universidad de Barcelona
Academic Offer
Course Presentation

Course Presentation

The program gives an unusual insight into the Mediterranean gastronomy industry and cooking and explores its potential for regional, national and international tourism development as well as most popular business models of the sector. The program is aimed at the university and professional school teachers as well as students interested in the Food&Beverage sector.

Area of Study: Gastronomy, Marketing

Key Words: Mediterranean food, food products, branding, destination marketing, wine

Eligibility 

  • Undergraduate Students, Graduate Students or Young Professionals

  • Accreditation of Languages: Level of English - Intermediate (B1-B2)

Remarks 

Courses are subject to changes.

Course Duration 

Start: Monday 13 January 2020 (with lodging: arrival on Sunday 12 January)

End: Friday 24 January 2020 (with lodging: departure on Saturday 25 January)