Strategic Marketing in Gastronomy-Related Businesses

Lasting: 2 weeks (4 ECTS) (Winter School)
Hours: 55 hours
Call for applications: 13/01/2020
Languages: English

Program Essentials

Type of Course: Winter Area of Study

Gastronomy, Marketing

Year: 2020


The program gives an unusual insight into the Mediterranean gastronomy industry and cooking and explores its potential for regional, national and international tourism development as well as most popular business models of the sector.
The program is aimed at the university and professional school teachers as well as students interested in the Food&Beverage sector.

Key Words: Mediterranean food, food products, branding, destination marketing, wine


Monday 13 January 2020 (with lodging: arrival on Sunday 12 January)


Friday 24 January 2020 (with lodging: departure on Saturday 25 January)

Deadline for Application: 30 November 2019


Undergraduate Students, Graduate Students or Young Professionals

Accreditation of Languages: Level of English - Intermediate (B1-B2)



Language: English

Hours of Instruction

55, including lectures, professional activities.

Other Sessions Available: Winter School 2021

Related Courses

New Trends in Gastronomy and Cooking

Innovative Design Concepts For Services In Gastronomy And Culinary Businesses

Remarks: Courses are subject to change.