Strategic Marketing in Gastronomy-Related Businesses

In
Lasting: 2 weeks (4 ECTS) (Winter School)
Hours: 55 hours
Start date: 07/01/2019
Languages: English

Subjects

Types of Gastronomy – Related Businesses

Marketing in Gastronomy-Related Business

Mediterranean Gastronomy


TYPES OF GASTRONOMY RELATED BUSINESSES

Objectives:

  • Get to know the basic business models in enterprises related with the gastronomy.
  • Identify the trends in new models of gastronomy-related business.
  • Compare and analyze the advantages and drawbacks of each model.

Contents:

  • Business models coexisting in the industry: from classical restaurant and catering companies to trendy snack bars.
  • Entrepreneurship in catering and gastronomy-related business: exceptional examples of startups.

MARKETING IN GASTRONOMY RELATED BUSINESSES

Objectives:

  • Learn ways of using local products, dishes and drinks for destination marketing.
  • Get to know the essentials of branding and positioning in gastronomy-related business.
  • Discover the possibilities which open the use of the Internet and e-commerce.

Contents:

  • Food products for Destination Marketing.
  • Branding & Positioning.
  • Sales strategies in the gastronomy marketing.
  • Gastronomy on-line: e-commerce and social networking.

MEDITERRANEAN GASTRONOMY

Objectives:

  • Acquire a general view of the Mediterranean gastronomy: regions and periods.
  • Observe the evolution and emerging trends in the techniques of cooking and products' use.
  • Identify the main characteristics of most representative products.

Contents:

  • General overview of the Mediterranean regional cuisine.
  • Main dishes and ways of cooking.
  • Wine and Liquors.
  • New trends in approaching the traditional cooking.

Examples of Professional Visits:

  1. FREIXENET cava cellar
  2. AVGVSTVS FORUM wine cellar
  3. Penedès Region

SUBJECTS