TYPES OF GASTRONOMY RELATED BUSINESSES
- Get to know the basic business models in enterprises related with the gastronomy.
- Identify the trends in new models of gastronomy-related business.
- Compare and analyze the advantages and drawbacks of each model.
- Business models coexisting in the industry: from classical restaurant and catering companies to trendy snack bars.
- Entrepreneurship in catering and gastronomy-related business: exceptional examples of startups.
MARKETING IN GASTRONOMY RELATED BUSINESSES
- Learn ways of using local products, dishes and drinks for destination marketing.
- Get to know the essentials of branding and positioning in gastronomy-related business.
- Discover the possibilities which open the use of the Internet and e-commerce.
- Food products for Destination Marketing.
- Branding & Positioning.
- Sales strategies in the gastronomy marketing.
- Gastronomy on-line: e-commerce and social networking.
- Acquire a general view of the Mediterranean gastronomy: regions and periods.
- Observe the evolution and emerging trends in the techniques of cooking and products' use.
- Identify the main characteristics of most representative products.
- General overview of the Mediterranean regional cuisine.
- Main dishes and ways of cooking.
- Wine and Liquors.
- New trends in approaching the traditional cooking.
Examples of Professional Visits:
- FREIXENET cava cellar
- AVGVSTVS FORUM wine cellar
- Penedès Region