Providing students with the knowledge and skills needed to make them able to:
DESIGN products and / or tourist services, under the parameters of business excellence, taking into account the needs of customers, their satisfaction level and communication channels with the objective of creating loyalty and retaining and attracting new customers.
MANAGE the quality of tourist products and services, using different tools, systems and standards available for quality and the environment.
SET strategies for sustainable development in business and tourist destinations incorporating environmental variables.
DEVELOP key skills for the 21st century manager, covering from leadership to the ability of making complex decisions, not to mention teamwork and multicultural adaptation.