HOW IS THE METHODOLOGY OF THE SPECIALIZATION IN TOURISM MANAGEMENT OF CULTURAL AND NATURAL HERITAGE BLENDED MODE?
This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.
Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.
You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.
Our learning system is based on:
Online training
Following the inverted class strategy or flipped classroom:
On-site training
Hands-on activities at the CETT, in Barcelona. Once the online sessions are finished, you will participate for 3 weeks, during the month of June, in the face-to-face sessions to put into practice the skills previously acquired. Is about:
EVALUATION
The evaluation is continuous, there are no final exams. You will do several activities, individually or in groups, that correspond to the topics covered in the modules of each subject, which are progressively evaluated by the teachers. Each activity is assigned a percentage of the final grade that corresponds to the difficulty and time required to complete it.
Online training
- Basic comprehension activities. The activities of this type are exercises that teachers propose after each synchronous session to ensure the understanding of the content worked on.
- Deepening activities. These are activities of analysis and reflection through which you must demonstrate your learning and correct interpretation of the contents and knowledge acquired during the development of each topic. In this type of activities we propose: case studies, problem solving based on challenges, creation of process maps and online collaborative activities.
- Discussions. The debates proposed in the forum space are mandatory and, therefore, evaluable. The following criteria will be taken into account in the evaluation: participation, sending reasoned answers with criteria and proactive character.
Face-to-face training
During the classroom sessions, you will participate in masterclass sessions and professional seminars that will be evaluated through practical and written tests. Attendance is compulsory in all the proposed sessions.
Specialization in Tourism Management of Cultural and Natural Heritage
Total credits of the master: 60 ECTS (European Credit Transfer System)
| Code | Tourism Management of Cultural and Natural Heritage | CREDITS |
|---|---|---|
| Required Subjects | 15 ECTS | |
| 0540001 | Tourism Innovation | 3 |
| 0510002 | Strategic and operational marketing | 3 |
| 0540003 | Commercialization and communication | 3 |
| 0540004 | Instruments of tourism organization and management | 6 |
| Specialization electives) | 33 ECTS | |
| 0540033 | Keys for the interpretation of cultural and natural heritage | 12 |
| 0540035 | Human mediation in heritage areas | 3 |
| 0540036 | Museographic and digital experiences | 6 |
| 0540005 | Transfer and application of innovation | 12 |
| 0540006 | Research methodology | 6 |
| 0540016 | Research tools and application | 6 |
| Senior Capstone Project | 12 ECTS | |
| 0540007 | Senior Capstone Project | 12 |
MASTER'S CAPSTONE PROJECT
The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.
To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.
The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:
- Applied research projects linked to the CETT-UB Research Groups.
- Professional application projects proposed by companies and collaborating organizations.
- Business plans to develop business ideas.
Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.
During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.
The internships have two modalities:
- Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
- Extracurricular: not included in the syllabus and are voluntary.
The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.
CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.
As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:
- Hotel Alimara
- Àgora Residence
- Aula Restaurant
- Summum Restaurant & Bar
For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
When you finish your Master's degree, you will obtain:
1) An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management.
Obtinguda la verificació del pla d’estudis pel Consell d’Universitats, previ informe de l’Agència per a la Qualitat del Sistema Universitari de Catalunya, així com l’autorització de la Comunitat Autònoma de Catalunya, i establert el caràcter oficial del títol per acord del Consell de Ministres de 26 de setembre de 2014 (publicat al BOE de 18 d’octubre de 2014).
2) A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:
- Master's Degree in Tourism Management of Cultural and Natural Heritage.
3) Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.