Introduction

The specialization in Tourism Management of Cultural and Natural Heritage within the Masters in Tourism Innovation Management will help students discover how to raise value on the heritage assets of a territory.

2018 was the European Year of Cultural Heritage, an initiative which put on the spotlight the need to train a new type of specialist: the cultural heritage interpreter. In this context, this master becomes key and will help you learn how to create attractive stories to enhance the appeal of cultural and natural heritage assets, ranging from storytelling to interpretation resources (interactive museography, edutainment, etc.). The master specifically focuses on aspects such asinclusión (that is, designing experiences for all users) and innovation applied to current tourism management models (i.e. introducing sustainability from a holistic point of view, using good marketing data analysis, being up to date with new online commercialization trends, etc.).

Find out how tourism agents can enhance, boost and promote cultural heritage and culture! Come up with original stories around a destination and learn to tailor them to different travelers’ needs!