Photography from: Introduction | Tourism Management of Natural and Cultural Heritage
Universidad de Barcelona
Academic Offer
Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2021


The specialization in Tourism Management of Cultural and Natural Heritage within the Masters in Tourism Innovation Management will help students discover how to raise value on the heritage assets of a territory.

2018 was the European Year of Cultural Heritage, an initiative which put on the spotlight the need to train a new type of specialist: the cultural heritage interpreter. In this context, this master becomes key and will help you learn how to create attractive stories to enhance the appeal of cultural and natural heritage assets, ranging from storytelling to interpretation resources (interactive museography, edutainment, etc.). The master specifically focuses on aspects such asinclusión (that is, designing experiences for all users) and innovation applied to current tourism management models (i.e. introducing sustainability from a holistic point of view, using good marketing data analysis, being up to date with new online commercialization trends, etc.).

Find out how tourism agents can enhance, boost and promote cultural heritage and culture! Come up with original stories around a destination and learn to tailor them to different travelers’ needs!

Key elements of this study program:

Blended and module-based learning including a one-month work placement at companies in Barcelona so you can live the experience to the full and make the most of this Master.

70% of the course will be taught online and 30% will be face-to-face (3 hours of real time teaching plus 15 hours of tutored work a week) so you can organize study times according to your needs.

Learn actively, using different learning methods that enhance the learning of managerial skills and your personal growth.

You will be able to get in touch with international professionals and experts through expert talks and visits to companies.

The course opens the doors to doing an internship in companies specialized in cultural and nature tourism.