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Technology and Tourism are, in the present context of the globalization of the world economy, two of the fastest growing sectors.
This trend is creating an unprecedented opportunity for the development of enterprises, institutions and tourist destinations, as well as a growing demand for trained professionals in both fields of knowledge.
Tourism organizations today face a challenge of incorporating new information and communication technologies in the development of new models of management and marketing to strengthen their competitiveness.
The challenge of e-Tourism consists of combining traditional marketing techniques with the most advanced marketing solutions which new technologies bring, among which the Internet plays a major role.
The official master's in Strategic Management of Tourism Business in Tourist Digital Marketing will allow professionals to have the key skills needed to influence the technological development of the company with a suitable strategic approach to the reality of the sector and to the evolutionary trends of the society at large.