Bachelor’s Degree
Bachelor’s Degree in Digital Business and Innovation
Design digital solutions for the challenges of the future
Technology is transforming the way companies create value, connect with their customers and develop new business models. In this context, organizations need professionals who can bring together business, innovation and technology to lead change.
This degree prepares you to design digital strategies, create and launch new products and services, analyze data to make business decisions and lead digital transformation projects. You will learn how to identify business opportunities, develop innovative solutions and apply emerging technologies to drive organizational growth.
You will train in areas such as digital marketing, data analytics, artificial intelligence, e-commerce, digital project management, entrepreneurship and business innovation. You will develop a strategic vision that will help you understand both technology and the needs of the market and users.
Whether you want to create your own start-up, drive the digitalization of a company or lead innovative projects in organizations across any sector, this degree will provide you with the knowledge, tools and practical experience to turn your ideas into real impact.
Why study the
Bachelor’s Degree in Digital Business and Innovation?
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1. Innovation and digital transformation
Learn how to promote innovation processes, create new digital products and services, and lead transformation projects in companies from different sectors.
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2. Technology applied to business
Work with emerging technologies such as artificial intelligence, blockchain and augmented reality, and discover how to apply them to generate value and solve real business challenges.
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3. Connection with the industry
Visit leading companies such as Eurecat, Vueling and TravelPerk, take part in international events such as the Mobile World Congress (MWC) and Integrated Systems Europe (ISE), and expand your professional network.
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4. Real professional experience
Complete paid internships in digital companies, start-ups, online platforms and specialized agencies. You can also choose Dual Education, combining studies and work experience to accelerate your professional development and improve your employability.
What will you study?
Choose your path
Strategic Management and Business Development
This specialization provides you with an advanced understanding of strategic management, investment and finance to drive business growth. You will learn how to interpret complex data, identify market opportunities and design expansion strategies in digital and global environments.
You will prepare to make business decisions, scale organizations, develop new markets and lead sustainable growth and business innovation initiatives.
Career opportunities:
- Business Analyst
- Business-oriented Data Analyst
- Business Development Manager
- Product Manager
- Innovation & Venture Analyst
- Start-up Founder or Co-founder
- Project Manager in start-up environments
- New Product Validation and Launch Manager
Digital Transformation, Creativity and Innovation
Become a driver of change within organizations. You will learn how to promote digital transformation processes, develop innovative products and services, and apply emerging technologies such as artificial intelligence, IoT and cloud computing to solve real business challenges.
You will also integrate digital marketing, user experience and technological innovation to create solutions focused on market needs and generate impact in a constantly evolving environment.
Career opportunities:
- Digital Project Manager
- Digital Transformation Consultant
- Innovation Manager
- Digital Marketing Specialist
- Growth Marketing Manager
- E-commerce and Digital Channels Specialist
- Business-oriented Customer & User Experience Manager
Some of the companies that collaborate with the degree
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Go further with an international education
An international outlook is part of CETT’s DNA. You will train in a global environment that allows you to understand diversity, work with other cultures and feel confident in international contexts.
- Share the classroom with more than 1,400 international students and take part in multicultural experiences that broaden your perspective.
- Complete academic stays and internships abroad thanks to more than 70 agreements with universities and companies around the world.
- Participate in initiatives such as the Buddy Program, where you act as an ambassador for CETT and Barcelona, supporting international students and building connections with people from other countries.
- You will attend the Go Abroad Fair, an international destinations fair where you can meet partner universities and discover the destinations available for your degree, such as France, Italy, Germany, Finland, the United States, Mexico, South Korea or Japan.
How to enrol step by step
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1. Request information and receive personalized guidance
Choose the degree you are interested in and request information so that our guidance team can advise you individually. We will help you answer your questions, understand the process and choose the program that best fits you.
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2. We review your academic profile
We analyze your situation according to your access route, whether you come from baccalaureate studies, higher vocational training, international studies or a credit transfer process, and explain the specific requirements that apply to you.
You must have completed the studies that grant access to the degree.
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3. Complete the university pre-enrolment process and secure your place
As this is an official university degree, access is managed through the official university pre-enrolment process.
Our team will support you throughout the process and help you complete it correctly.
Once admitted, you will be able to formalize your enrolment.
Do you want to be part of Team CETT?
Being part of Team CETT means learning with a solid foundation, developing your own perspective, and understanding education as the first step towards a successful career.
It means joining a learning community where ideas matter, talent is nurtured, and experiences are turned into value.
With more than 55 years of experience, CETT is an internationally recognized center in tourism, hospitality, and gastronomy, affiliated with the University of Barcelona.
Constantly evolving, it promotes new areas of study such as marketing, health, and digitalization, expanding its educational ecosystem to prepare professionals across different fields of today’s world.
At the CETT Campus, you connect knowledge, hands-on experience, and collaboration with the industry to develop the skills you need to stand out in a constantly changing professional environment.
Because we learn better through experience.