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Alimara Awards

CETT announces annually The Alimara Awards. Tourism 360. The awards were created 30 years ago, in 1985, with the objective of providing yearly recognition for the effort and quality of material in tourism promotion, whether it be that of public institutions or private companies. In the beginning, participation was limited exclusively to the Catalan sector, and, a year later, came to include the entire nation. Currently, the awards are open to international participation. To date there have been 311 winners and about 3,000 participants.

The origin of the word Alimara dates back to the Arab era and makes reference to a bonfire which was lit in the past at the summit of a mountain in order to orient and guide travellers; in the same way, nowadays the promotional tourism materials orient and guide tourists.

Since 2000, The Alimara Awards have grown thanks to an agreement between CETT and the International Tourism Fair of Catalonia (SITC), nowadays B-Travel, to unite efforts by sharing in the organization of The Alimara Awards.

In 2008 the Alimara Cat Award was incorporated into the program. This is an award to encourage the promotion of tourism in Catalan which is organized in conjunction with the Generalitat de Catalunya.

Preserving the essence of The Alimara Awards. Tourism 360, the participation rules are adapted to the current moment in time, thus placing greater value on comprehensive tourism promotion campaigns, innovation, and creativity, and on the use of digital and graphics tools.

In the 2012 edition, the Alimara CETT Mass Media Award was added to the program. This award recognizes the contributions made to the promotion of tourism by the media.

This year marks the 34th anniversary of the awards. The awards have become a reference in the tourism scene, both nationally and internationally. An awards that mature with the years and that provide a transversal vision, that evolve to the rhythm of society does. Alimara Awards. Tourism 360 has grown, grows and will continue growing to reinforce itself as the lighthouse of the tourist sector.

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