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CETT Foundation

Our Mentors

Our Mentors

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Ester Almenar Taya

Partner at Koncepts Consulting

Strategy | Marketing | New Product Development

Her focus is on strategic consulting.

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Mireia Barba Cuscó

President of the Espigoladors Foundation and CEO of E.I. ES IM-PERFECT FOOD S.L.

Strategy | Social Entrepreneurship

Social entrepreneur and social and environmental activist. Co-founder and director of the Espigoladors Foundation and the social enterprise ES IM-PERFECT FOOD S.L., both dedicated to fighting food waste and empowering people in vulnerable situations.

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Aïda Bravo

Business Developer at StartUB! University of Barcelona

Business Model | Ecosystem | Resources for Entrepreneurship

I have always been connected to entrepreneurship promotion and to strengthening university–business–society relations. Currently, I am part of the StartUB! team, the University of Barcelona’s unit that fosters an entrepreneurial culture within the university community.
 

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Miguel Carretero Rodríguez

FI Boost Leader – FI Group

Financing Roadmap (Public & Private) | B2B Connection

Head of the department at FI Group that oversees the FI Boost acceleration program and the FI Nvest investment vehicle.


 

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Manel Casals Saborit

General Manager of the Barcelona Hotel Association

Hotels & Tourism | Innovation | Economy | Traveltech | Business Tourism | Tourism Quality

I work with strong involvement in the development of Barcelona’s hotel sector and in promoting the city’s economic dynamism and tourism growth, focusing on socio-economic and innovation areas.


 

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Rafa Casas

Chief Commercial Officer (CCO) – Incapto Coffee

B2B | SaaS | Sales | Sales Strategy | Commercial Team Management

I lead Incapto Coffee’s B2B sales team. My main responsibility is to define and implement Incapto’s commercial strategy in Spain.

 


 

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Albert Domingo Mengosa

CEO at NexTReT

ICT Services and Solutions

I lead my company, NexTReT, and invest in early-stage projects at Itnig.


 

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Damià Font Taulina

General Manager of Hotel Acapulco Lloret and CEO of Marmirada

Hospitality | Technology | Revenue Management | Marketing | AI

I love helping others and believe in technology that makes us better people. By vocation, I lead @hotelacapulcolloret and @marmirada, and I’m involved in Web3 and AI projects


 

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Jaime Font Salvador

Commercial Director at Avoris Tech

Investor Decks | Marketing | Strategy | Commercialisation

I analyse the technological tools that arrive at Avoris and assess their suitability for each area according to the needs of each department. In addition, I am an investor in several startups and act as a business angel/coach for some of them, helping them with commercial and marketing scalability, networking, funding, and more.

 


 

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Pep Garcia

CEO of Maxchief Europe SL – President of the Academic Council at Club Marketing Barcelona

Business Development | Communication | Strategy | Internationalisation | Innovation | Marketing | B2B & B2C Sales

Entrepreneur, mentor, and investor. Professor of entrepreneurship, marketing, and innovation. Vice President of the Fundació per a la Creativació.


 

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Xavier García

Cluster Manager

Entrepreneurship | Strategy | Innovation | Technology | Tourism

Driving and promoting the recently established cluster in tourism technology.

 


 

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Xavier Gassó Companys

Professor and Coach

Talent | HR | Management | Leadership | Coaching

Professor in soft skills, talent, management, leadership, entrepreneurship, and finance. Over 30 years of experience as CFO in multinational environments.


 

Dr. Enric López C.

Dr. Enric López C.

Director of Entrepreneurship – CETT Foundation / Lecturer & Researcher – CETT-UB

Entrepreneurship | Digital Marketing | Innovation | Education | Communication

Dedicated to developing and transferring expert talent in tourism, hospitality, and gastronomy from the classroom to the industry — promoting innovation and entrepreneurship.


 

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Maria José Marín Vidal

CaixaBank Hotels & Tourism – Barcelona Territorial Department

Strategy | Communication | Collaboration | Institutions | Branding

Responsible for the Hotels & Tourism segment at CaixaBank’s Barcelona Territorial Department.
I support relationship managers in designing operations, services, and value propositions for the tourism and hospitality sector.

 


 

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Xavier Martín Canals

Founder and CEO of Turijobs

B2B Sales | Strategy | Lean Startup | Talent

Founder and CEO of Turijobs, a job platform specialised in the tourism and hospitality sector.
Mentor of startups through accelerators and advisor in several of them..

 


 

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Toni Mascaró Perez

CEO of eMascaró and eMascaró Leisure

Consulting | Strategy | Digital Transformation | B2B Connection

Passionate about creativity, innovation, and entrepreneurship. Mentor of projects and speaker at conferences and events. I develop, collaborate, and invest in initiatives that seek to innovate through strategy, creativity, and technology — creating top-level digital projects and helping organisations throughout their digital transformation process.


 

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Ana Monjo Gallego

Senior Cluster Development Consultant at ACCIÓ

Clusters | Strategy | Traveltech

Working on business strategy and competitiveness through clusters, especially in the ICT and Audiovisual sectors. Responsible for the Tourism ICT Cluster initiative.


 

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Cristina Moyano

AMADEUS IT GROUP, S.A.

Venture Capital | Strategy | Innovation | Corporate Venture Capital | Startups & Scaleups | Business Development | Transformation

Passionate about the startup ecosystem and how new technologies are transforming the world.
With a background in Business and Marketing, Cristina has over 15 years of experience — 8 as a strategic consultant and the last 7 focused on entrepreneurship.

 


 

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Montserrat Peñarroya

General Manager of Quadrant Alfa, S.L.

Business Models | Strategy | Web Analyst | Digital Marketing | eCommerce | Ads

I help companies adapt their business models to the online market, reach new audiences, and innovate through marketing.

 


 

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Albert Pérez Llanos

Co-founder of Hospitalidad Emprendedora

AI | Blockchain | Web3 | Entrepreneurship | Community

Dissemination and training in tourism innovation.
We bring new technologies such as AI, Blockchain, and Web3 closer to everyday use in hotels and hospitality companies.

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Alfonso Pérez Liñán

Corporate Director of Sales and Marketing – Only YOU Hotels & Ayre Hoteles

Digital Transformation | Branding | Communication | Social Media | Creativity & Design | Digital Marketing | Revenue Management | Customer Experience | Meetings & Events

Sales and marketing strategy across several hotel brands focused on customer experience and the experiential luxury segment.


 

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Guille Rodríguez

Global Head of Social Media & Online Reputation

Social Media | Strategy | Marketing | Digital | Influencer Marketing | Reputation | Innovation

I lead the corporate Social Media and Online Reputation strategy for Palladium Hotel Group and its different brands. Responsible for content strategy, social media presence, Social Ads, influencer marketing, and reputation crisis management.


 

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Anna M. Sánchez Oresanz

Head of the Tourism Marketing Office – Diputació de Barcelona

Marketing | Strategy | Communication | Collaboration | Institutions | Branding

Our goal is to lead the tourism marketing of the Barcelona Destination in collaboration with the tourism sector and the regional marketing entities, promoting sustainable and responsible tourism that contributes to economic development and citizens’ well-being.


 

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Josep M. Valero Pascual

Project Manager at Nestlé S.A.

Business Model | Business Development | Operations | Strategy | B2B | B2C | Investment

Trained in technical fields and later in management, with more than 20 years of experience in a multinational environment at Nestlé. Entrepreneur and promoter of Internet-related initiatives. Mentor in different accelerators and investor in seed-stage startups.


 

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Rubén Marín

Hotel Manager

Hotel Management | Operations | Business Development | Strategy

Lead the profit and loss account and the operations of hotel establishments as a Hotel Manager.

Mentor Alicia Gatius CETT Fundació

Alicia Gatius Rodríguez

Chief Growth Officer at Niche Beauty Lab

Marketing Strategy | Communication | Growth

Expert in marketing and communication. Currently leading the growth strategy at a Spanish skincare scale-up with a strong digital presence, supporting entrepreneurs, and working as a lecturer and mentor in business schools (EAE, ISDI).